Utobeera Chinjisa Mafungiro Ekupakinga Doro reMuchero by Jansword Zhu

Utobeera Chinjisa Mafungiro Ekupakinga Doro reMuchero by Jansword Zhu is a highly esteemed winner of the very prestigious 2020 Mubairo weSimbi we A' Design Award in Dhizaini yePakejingi Competition Category.

SimbiPakejingi· 2020

Utobeera Chinjisa Mafungiro Ekupakinga Doro reMuchero

by Jansword Zhu

Client: Jansword zhu

Mubairo weSimbi we A' Design Award Winner in Pakejingi Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Utobeera Chinjisa Mafungiro Ekupakinga Doro reMuchero

Utobeera ndicho chirongwa chekupakinga doro remuchero. Zita rekuti Utobeera rakabva mumufungo weshoko rekuti Utopia, uye rinoratidza tsika dzebhurendi dzekuenzana, kodzero dzevanhu, kusiyana-siyana, kusanganwa nerudo. Vanhu vana vanozivikanwa munhoroondo yeunyanzvi vanodudzirwazve nemufananidzo wenzira ye"psychedelic": murume wengowani akagadzirwa naRene Magritte, musikana akapfeka nguo yechiChinese, Bacchus, mwari wewaini, uye mwari wechiChinese wehupenyu hurefu. Muchero mumwe nemumwe muzvigadzirwa zvekare unotsiviwa nemufananidzo wemuchero wedhijitari. Chirongwa chinotaridzira tsika yecyberpunk uye chinoshandisa mavara ePantone nekudhindwa kwefoiri.

The Recognition

About the Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Utobeera Chinjisa Mafungiro Ekupakinga Doro reMuchero, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Utobeera Chinjisa Mafungiro Ekupakinga Doro reMuchero inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Utobeera Chinjisa Mafungiro Ekupakinga Doro reMuchero inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The name “Utobeera” was inspired by the word“Utopia”, which shows the value of the brand : equality, human rights, diverse, unique and love. Four famous figures in art history was applied and been turned into a tipsy illustration style “Psychedelic Art”. They are hat man by Rene Maggritte, a girl in Chinese dress, the god of alcohol Bacchus and The god of Longevity in China. Each fruit figure in original work has been replaced by an another digital style fruit figure to make it controversial.
Dimensions & Packaging: 50mm*50mm*210mm
Tags: Fruitbeer, Ale, Utopia, illustration, fruit, Cyberpunk, pop
Production Technology: Pantone color used, foiled press
Design Challenge: Concept of the illustration
Research: The trend research of Youngers.
Inspiration: The whole design has a strong hint on Cyber Punk Culture, which tends to attract cool young consumers and reflect the digital and incredible age.
Project Duration: The project started in August 2019 and finished in February 2020 in Beijing, Shanghai, Handan
Operation Flow: The key frame proceeding illustrations.
Patents: Copyrights belong to Utobeera and Jansword zhu.
Team Members: Art Director: Jansword Zhu
Designer: Sola Wang, Ma Deqiang
Illustrator: Jansword Zhu
Consultant: Li Qing
Account Manager: Jinn Liu
Photographer: Chenglong Zhang