Tucher AEcht Nuernberger Kellerbier Bavarian Doro Kurongedza Dhizaini by Bloom GmbH Nuernberg is a highly esteemed winner of the very prestigious 2020 Mubairo weGoridhe we A' Design Award in Dhizaini yePakejingi Competition Category.
GoridhePakejingi· 2020
Tucher AEcht Nuernberger Kellerbier Bavarian Doro Kurongedza Dhizaini
Client: Bloom GmbH Nürnberg
Mubairo weGoridhe we A' Design Award Winner in Pakejingi Category
Verified Award Winner
Verify Award Status for #102378The Design
About Tucher AEcht Nuernberger Kellerbier Bavarian Doro Kurongedza Dhizaini
Munguva dzepakati pezana, nzvimbo dzedoro dzemunharaunda dzinorega zera ravo redoro mumakore anopfuura mazana matanhatu ekuberekerwa matombo pasi peimba yeNuremberg. Kukudza nhoroondo iyi, kurongedzwa kwe "AEcht Nuernberger Kellerbier" kunotora kutarisa kwechokwadi kumashure munguva. Chidimbu chedoro chinoratidza kudhirowa ruoko kweimba yakagara pamatombo uye dhiramu remuti mudura, rakagadzirwa nemhando yemhando yemavhoriyamu. Iyo yekuisa mucherechedzo nekambani "St. Mauritius" trademark uye nekoridhe-ruvara korona kork inoratidza hunyanzvi uye kuvimba.
The Recognition
About the Mubairo weGoridhe we A' Design Award
Mubairo weGoridhe we A' Design Award wakahwinwa ne Tucher AEcht Nuernberger Kellerbier Bavarian Doro Kurongedza Dhizaini, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini ekutanga, anoshamisa uye akanakisa. Vakunda veGoridhe mabasa ane zvitsva zvakawanda, ane chiratidzo uye anopenya, anoratidza njere, uchenjeri nehunyanzvi hwevagadziri vawo. Tucher AEcht Nuernberger Kellerbier Bavarian Doro Kurongedza Dhizaini inotarisirwa kuva chigadzirwa chinorumbidzwa kwazvo, chinoita mafambiro matsva uye chakakura, chinopa kukosha kusati kwamboonekwa. Dhizaini iyi yakahwina Mubairo weGoridhe we A' Design Award basa rinoshamisa, rinoremekedzwa, rinobatsira zvikuru uye rinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Tucher AEcht Nuernberger Kellerbier Bavarian Doro Kurongedza Dhizaini inomutsa manzwiro akasimba ekuda, inomutsa mwoyo, inokurudzira kugadzira uye inotikwezva.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In medieval times, local breweries let their beer age in over 600 years old rock cut cellars underneath the Nuremberg castle. Honoring this history, the packaging of the "AEcht Nuernberger Kellerbier" takes an authentic look back in time. The beer label shows a hand drawing of the castle sitting on rocks and a wooden barrel in the cellar, framed by vintage style typefonts.
The seal label with the company's "St. Mauritius" trademark and the copper colored crown cork convey craftsmanship and trust. - Dimensions & Packaging
- 500 ml standard returnable bottle - a popular beer packaging/ beer container in Germany.
Outside body diameter: 65 mm
Height: 260 mm - Tags
- packaging design, Tucher, Nuremberg, beer, Bavaria, vintage, hand-drawn, beer label, beverages
- Design Challenge
- Apart from POS displays and cardboards, the AEcht Nuernberger Kellerbier brand is not supported by any classic or digital advertising. This way, the beer label alone is responsible to convince the target group and activate them to buy.
- Inspiration
- The Tucher Brewery is located in Nuremberg, a city whose history is intertwined with beer throughout the ages.
After the city council passed a purity law in 1302, the first "quality beer" was brewed here. On their mission to preserve the traditional brewing art, Tucher brews the unfiltered and naturally clouded AEcht Nuernberger Kellerbier ("Original Nuremberg cellar beer") in a traditional way. Of course, we wanted the packaging design to reflect the brewing heritage of Nuremberg and Bavaria. - Patents
- Tucher Bräu GmbH und Co. KG
- Team Members
- Client Tucher Brewery
Marketing Director: Kai Eschenbacher
Marketing Manager: Andreas Gebauer
Marketing Manager: Nikolas Zitzelsberger
Agency Bloom Nürnberg
Designer: Markus Walter
Illustrator: Ursula Zlamal
Text: Dieter Scheuerer
Artwork: Sven Pirner
Creative Director: Stefan Maier-Wimmer
Project Manager: Ulrike Landauer - Image Credits
- Bloom GmbH Nürnberg
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