Sierra Cantabria Primary Function: Cheni yeWaini by Estudio Maba

Sierra Cantabria Primary Function: Cheni yeWaini by Estudio Maba is a highly esteemed winner of the very prestigious 2020 Mubairo weSirivha we A' Design Award in Dhizaini yePakejingi Competition Category.

SirivhaPakejingi· 2020

Sierra Cantabria Primary Function: Cheni yeWaini

by Estudio Maba

Client: Bodegas y viñedos Sierra Cantabria

Mubairo weSirivha we A' Design Award Winner in Pakejingi Category

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Colors

The Design

About Sierra Cantabria Primary Function: Cheni yeWaini

Book Text: Sierra Cantabria icheni yakagadzirirwa mhuri yemhando dzewaini dzinogadzirwa neimba yekusika waini yechinyakare yeSpain. Sarudzo yakakura, saka macheni anogovana mutauro mumwe wekutarisa asi achichengeta misiyano midiki pakati pemabhodhoro. Zviratidzo zvemhuri zvakashandiswa nemhuri kwemakore zana nemakumi mashanu zvinobatanidzwa nekurongeka kwakajeka kwezvinyorwa. Chirongwa ichi chinogadzira macheni makumi mashanu nematatu ekusanganisira ari emabhodhoro eBordeaux neBurgundy. Cheni imwe neimwe inodhindwa papepa rekaturi neruvara rwakakwira, kudhinda nekupenda vhanishi. Chinangwa cheni yechinyakare uye inotaura zvakanaka ine mufananidzo webhurandi wakafanana.

The Recognition

About the Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Sierra Cantabria Primary Function: Cheni yeWaini, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Sierra Cantabria Primary Function: Cheni yeWaini inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Sierra Cantabria Primary Function: Cheni yeWaini chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sierra Cantabria is an extensive family of wines from one of the most traditional wineries in Spain. The different variants that it has give rise to a very large family, whose branding is worked as a whole, but also retaining subtle differences between one of the bottles to give rise to a range full of elegance and expressiveness.
Dimensions & Packaging: Bordeaux and Burgundy Bottles
Tags: Wine, design, bottle, label, brand
Production Technology: Cotton paper label with high relief, stamping and varnish strokes.
Design Challenge: The exercise on all bottle variants, starting from a few elements has been the most complex part of the project, to maintain consistency in the whole and also the point of differentiation between the range.
Research: A joint work between the management of the company, winemakers of great tradition and the creative team to achieve the most appropriate tone that the brand represents in a powerful and consistent way.
Inspiration: The heraldic symbols of the family that have accompanied the brand for 150 years and a rigorous wine tradition give rise to a classic label but full of content and nuances. The brand must be perceived emphatically, monopolizing the label full of typographic contrasts.
Project Duration: January to September 2019
Operation Flow: The most interesting part of the project is that the family gives a total of 53 combinations of labels, which, together with a series of elements, highlight the brand image in a strong and nuanced way. A renovated classic and full of exquisiteness.
Patents: Bodegas y Viñedos Sierra Cantabria
Team Members: Strategy Direction: Beatriz Suarez
Creative direction and design: Miguel angel del Baño
Image Credits: Estudio Maba