New Vision Basic Basa: Chirongwa Chekupakicha Juisi by Ye Wang and Wei Chen

New Vision Basic Basa: Chirongwa Chekupakicha Juisi by Ye Wang and Wei Chen is a highly esteemed winner of the very prestigious 2020 Mubairo weSimbi we A' Design Award in Dhizaini yePakejingi Competition Category.

SimbiPakejingi· 2020

New Vision Basic Basa: Chirongwa Chekupakicha Juisi

by Ye Wang and Wei Chen

Client: Nanpai Farm

Mubairo weSimbi we A' Design Award Winner in Pakejingi Category

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The Design

About New Vision Basic Basa: Chirongwa Chekupakicha Juisi

Rugwaro rwe Bhuku: New Vision imhando yezvirongwa zvekupakicha juisi yakagadzirirwa purazi remichero. Bhodhoro rimwe nerimwe rine mufananidzo wakasarudzika wemuchero wakagadzirwa nesoftware yekudhizaina uye ukagadzirwa nemaitiro ekudhinda ekachasi. Mifananidzo iyi inoshandura kudya kwakanaka kwejuisi kuita mafomu akapfava anoonekwa anonyatsorangarirwa nyore nyore. Chirongwa ichi chakagadzirirwa kuti chisiyane nemapakichi ejuisi anowanikwa mumasupamaketi enguva dzino, kuitira kuti vatengi vakwanise kusiyanisa uye kuziva rudzi rumwe nerumwe nekukurumidza. Bhodhoro rimwe nerimwe rakareba masendimita mazana maviri nemakumi maviri (220mm) uye rakafara masendimita makumi matanhatu nemana (64mm) mudhaimita.

The Recognition

About the Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne New Vision Basic Basa: Chirongwa Chekupakicha Juisi, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. New Vision Basic Basa: Chirongwa Chekupakicha Juisi inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, New Vision Basic Basa: Chirongwa Chekupakicha Juisi inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Packaging design uses computer technology and printing technology to design a variety of different fruit graphics to achieve a unique set of juice packaging. This series of packaging is different from the traditional supermarket juice packaging, which makes it easy for the audience to distinguish and identify.
Dimensions & Packaging: Bottle height: 220mm
Bottle diameter 64 mm
Tags: Juice, packaging design
Production Technology: 1. Use computer design software for graphic design.
2. Produced by laser printing process.
Design Challenge: The biggest challenge is to find a suitable printing process to achieve the effect of this design. This needs to go through repeated proofing process.
It is very difficult to show the nutrition of fruit juice to the audience through visual design method, and make people remember deeply. The design adopts the method of combining illustrator software and Photoshop software to achieve the design goal.
Research: Combining computer technology with special printing materials, the design is embodied by technology.
Using the visual communication design method, the fruit juice is rich in nutrients, but it is abstract and difficult to express. Packaging design conveys this abstract information to people through visual graphics. And through the design of fruit shape is a series of very unique visual graphics, easy to be remembered by the audience.
Inspiration: The core idea of packaging design works is to present the rich nutrition of fruit juice through visual graphic design, making it easier for the audience to remember.
The design inspiration comes from the colorful life and life. It skillfully applies the computer special effects and printing laser technology to the packaging design. It is a combination of art and technology.
Project Duration: The project started in April 2019 in Shenzhen and finished in August 2019 in Shenzhen.
Operation Flow: Direct display, no more operation instructions required.
Team Members: Team Leader: Ye Wang, Chao Yang
Designer: Xiaowei Lai, Jianzhong Yang, Wei Chen, Ziqiang Ouyang
Creative: Guangzhou Cold Launch Strategic Consulting Co., Ltd
Image Credits: Image #01 : Designer / Ye Wang, Chao Yang, Wei Chen
Image #02 : Xiaowei Lai, Jianzhong Yang, Ziqiang Ouyang
Image #03 : Designer / Ye Wang, Chao Yang
Image #04 : Xiaowei Lai, Junjie Zhong, Ziqiang Ouyang
Image #05 : Guangzhou Cold Launch Strategic Consulting Co., Ltd