Plaza del Sol Mafungiro Makuru: Kupakejwa kweSnack by Estudio Maba

Plaza del Sol Mafungiro Makuru: Kupakejwa kweSnack by Estudio Maba is a highly esteemed winner of the very prestigious 2020 Mubairo weBronzi we A' Design Award in Dhizaini yePakejingi Competition Category.

BronziPakejingi· 2020

Plaza del Sol Mafungiro Makuru: Kupakejwa kweSnack

by Estudio Maba

Client: Plaza del Sol

Mubairo weBronzi we A' Design Award Winner in Pakejingi Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Plaza del Sol Mafungiro Makuru: Kupakejwa kweSnack

Zvinyorwa zveBhuku: Plaza del Sol imhando yekupakejwa kwemasaga echips. Mifananidzo inotorwa kubva kumitambo yetsika nezvinhu zvechiyeuchidzo zvinowanikwa mumaguta anoshanyirwa nevaenzi muSpain, uye izvi zvinoratidzwa nenzira yemazuva ano ine hunhu hwekuseka. Saga rimwe nerimwe rine nyaya pfupi inogadzirwa kubva kuzvinhu zvechiyeuchidzo, iine chinangwa chekuita kuti mutengi anyemwerere. Mifananidzo inogadzirwa kuburikidza nekutora mifananidzo yezvinhu zvakamiswa zvakarongwa pane imwe nzvimbo, uye masaga anogadzirwa nemhando yekudhindisa inonzi flexographic. Saga rimwe nerimwe rine muyero wemamirimita zana nemakumi mapfumbamwe nemashanu (195) pane mamirimita mazana matatu nemakumi maviri (320).

The Recognition

About the Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Plaza del Sol Mafungiro Makuru: Kupakejwa kweSnack, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Plaza del Sol Mafungiro Makuru: Kupakejwa kweSnack inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Plaza del Sol Mafungiro Makuru: Kupakejwa kweSnack inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A design that extols the folk graphic universe, but in a contemporary way and plenty of irony. With this proposal the consumer wants to produce a smile, taking the marked Spanish character to new ways of expressing it.
Dimensions & Packaging: 195mm x 320mm
Tags: Packaging, design, folk, snacks, crisp, set, photography, humor
Production Technology: Still life photography in set for composition of the images. Flexographic printing.
Design Challenge: Composing each element with pieces and natural elements to achieve the desired effect has been the most complicated part of the job.
Research: The use of classical and folk motifs is common in souvenirs and other products. The most important thing in this project was to find a renewed way of exposing it, as well as giving humor to the packaging without turning it into a comedian.
Inspiration: The graphic elements are collected from the souvenir objects present in any tourist city in Spain, to build with them their own language for the brand. The result has a personality of its own that the public can identify.
Project Duration: Murcia, Spain, May 2019 to February 2020
Operation Flow: These flow pack represent an story each one that talks about folk souvenirs with humor, looking for the user smile.
Patents: Plaza del Sol
Team Members: Strategy: Beatriz Suarez
Art Direction. Miguel Angel del Baño
Design: Jose Lorente
Photographer: La Industrial
Image Credits: Estudio Maba