Mau Primary Function: Kupakenja kwePafiyumu by Moe Nakagawa

Mau Primary Function: Kupakenja kwePafiyumu by Moe Nakagawa is a highly esteemed winner of the very prestigious 2020 Mubairo weSirivha we A' Design Award in Dhizaini yePakejingi Competition Category.

SirivhaPakejingi· 2020

Mau Primary Function: Kupakenja kwePafiyumu

by Moe Nakagawa

Client: Moe Nakagawa

Mubairo weSirivha we A' Design Award Winner in Pakejingi Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Mau Primary Function: Kupakenja kwePafiyumu

Mau ipurani yekupakenja pafiyumu ine wekisi yakafemerwa netsika dzeJapan. Zita rekuti Mau rinoreva kutamba uchimhara mumhepo, uye chinangwa ndechekupfava nekureruka. Pafiyumu inochengetwa muchubhu yepepa yakagadzirwa newashi, iro pepa retsika dzechinyakare dzeJapan. Kubatwa kudiki kwekombiritori kupenda pamusoro pewashi kunoratidza hunhu hwakapfava hwekunhuhwirira. Pafiyumu ine wekisi ine mvura shoma, saka pekupakenja panogona kugadzirwa nepepa chete, pasina purasitiki. Kunhuhwirira kwakapfava kwakavakirwa vanhu vanoona pafiyumu ine dhoro kunge yakasimba kwazvo.

The Recognition

About the Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Mau Primary Function: Kupakenja kwePafiyumu, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Mau Primary Function: Kupakenja kwePafiyumu inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Mau Primary Function: Kupakenja kwePafiyumu chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The mau is a Japanese-oriented waxed perfume.
Waxed perfume has a soft smell that spreads calmness and this is wrapped by washi that is Japanese traditional paper.
A touch of watercolor is used to depict the softness of fragrance and sensitive sense.
Dimensions & Packaging: Product: Φ14 mm x Height 77mm
Tags: perfume, package, packaging design, Japan, washi, waxed perfume
Production Technology: A wax is mixed with jojoba oil and essential oil while being hot. When everything is blended together, pour waxed perfume into paper tube made of washi (This is a conceptual work, so it's a hypothetical production method).
Design Challenge: It can use only paper without plastics for package as wax perfume's water content is less than alcohol one.
Research: Some people don’t prefer alcohol perfume as most of them smell too strong. However, waxed perfume has a soft smell that spreads calmness, which seems more suitable for consumer who have an aversion to strong smells.
Inspiration: The theme is softness and Lightness like floating in the air.
Mau means dancing like floating in Japanese.
Some people don’t prefer alcohol perfume as most of them smell too strong in their standard. However, waxed perfume’s soft smell seems more suitable for them.
Project Duration: 2016-2019
Operation Flow: Waxed perfume makes it possible to enjoy wrapped in favorite fragrance even if people who don't prefer strong smell.
Team Members: Art Direction & Design: Moe Nakagawa
Image Credits: Moe Nakagawa(all)