Mi Transformers Optimus Prime Packaging Chinangwa Chikuru: Pepa Rekupakisa Chitoyi Chemabhuroko Ekuvaka by Yang Zhang is a highly esteemed winner of the very prestigious 2021 Mubairo weSimbi we A' Design Award in Dhizaini yePakejingi Competition Category.
SimbiPakejingi· 2021
Mi Transformers Optimus Prime Packaging Chinangwa Chikuru: Pepa Rekupakisa Chitoyi Chemabhuroko Ekuvaka
by Yang Zhang
Client: Beijing AIQI Technology Co., Ltd.
Mubairo weSimbi we A' Design Award Winner in Pakejingi Category
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- Verified Award Winner
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The Design
About Mi Transformers Optimus Prime Packaging Chinangwa Chikuru: Pepa Rekupakisa Chitoyi Chemabhuroko Ekuvaka
Rugwaro Rwebhuku: Mi Transformers Optimus Prime Packaging ipepa rekupakisa rakagadzirirwa chitoyi chemabhuroko ekuvaka. Kumberi kwebhokisi kunoratidza chigadzirwa chakabatanidzwa, saka chimiro nezvikamu zvinofamba zvinoonekwa zvakajeka kune vatengi. Mafambisirwo ari nyore uye ruvara rwakasarudzwa zvinoratidza unhu hwechitoyi ichi. Mabasa ekuratidza nekupakisa akasanganiswa mune chimiro chimwe chete. Chifukidziro chepamusoro chinovhurika kuratidza masaga akarongwa emabhuroko. Bhokisi repasi rinovhurika kumativi maviri ekunosiya ndokuita mabhokisi ekuchengetedza akasiyana. Zvikamu zvinogona kurongwa maererano nemhando yazvo, uye bhokisi rinogona kushandiswazve pakuchengetedza zvinhu zvemazuva ese.
The Recognition
About the Mubairo weSimbi we A' Design Award
Mubairo weSimbi we A' Design Award wakahwinwa ne Mi Transformers Optimus Prime Packaging Chinangwa Chikuru: Pepa Rekupakisa Chitoyi Chemabhuroko Ekuvaka, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Mi Transformers Optimus Prime Packaging Chinangwa Chikuru: Pepa Rekupakisa Chitoyi Chemabhuroko Ekuvaka inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Mi Transformers Optimus Prime Packaging Chinangwa Chikuru: Pepa Rekupakisa Chitoyi Chemabhuroko Ekuvaka inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The front picture shows the shape and movability of the product, making it clear to consumers. The structure opening and closing design has a sense of ceremony.The package integrates display function and packaging function as a whole, which has the value of appreciation and collection.
- Dimensions & Packaging
- 413x328x90mm
- Tags
- Building block toys, Transformers, Optimus Prime, Toy bricks,
- Production Technology
- The structure integrates the display function and the packaging function as one, differentiated packaging structure creates a good product user interface, which truly realized using packaging to energize the brand. Materials: Paper
- Design Challenge
- Users can feel the innovation and intention of packaging design through every step of operation, interact with users with packaging, and let users participate in creating great product experience.
- Research
- In order to display the product and improve the user experience better, we chose the packaging design with a strong sense of ceremony and consideration for the user experience.
- Inspiration
- The front of the package shows consumers the product concept of "what you see is what you get" with the front of the product. The minimalist style and color matching perfectly demonstrate the role characteristics of the product image.The packaging structure focuses on the actual user experience.
- Project Duration
- The project started in December 2019 and finished in February 2020 in Beijing, China
- Operation Flow
- Open the upper cover and you will see the layered building block bags. The bottom box can be opened to the opposite sides to become several storage boxes, increase the storage area of building block parts, meet the needs of classification.The built-in structure of the package can be taken out as a separate storage box, so as to make more use of a box for recycling. Besides the function of storing block bags, it can also solve the storage problems in daily life. It is easy to operate but has a sense of ritual.
- Team Members
- Beijing AIQI Technology Co., Ltd.
- Image Credits
- Image #1:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #2:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #3:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #4:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #5:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
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