Birds and Coffee Kurongedza by Kristina Pacesaite

Birds and Coffee Kurongedza by Kristina Pacesaite is a highly esteemed winner of the very prestigious 2021 Mubairo weSirivha we A' Design Award in Dhizaini yePakejingi Competition Category.

SirivhaPakejingi· 2021

Birds and Coffee Kurongedza

by Kristina Pacesaite

Client: Kavos gurmanai

Mubairo weSirivha we A' Design Award Winner in Pakejingi Category

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Colors

The Design

About Birds and Coffee Kurongedza

Chigadzirwa chega chega chinokodzera kurongedza kwakakodzera. Nekugadzira iyi yekurongedza, mugadziri akabatsira yakabudirira kambani yekugocha kofi kusvika kune vanhu vatsva vanokoshesa yemhando yepamusoro kofi uye vane hanya nezvayo' Nekupa kutaridzika kutsva kwepakiti, mugadziri aiedza kuwedzera kukosha kwekofi yakagadzirwa nemaoko inobva kumakondinendi ese. Sarudzo yekushandisa mifananidzo yeshiri yenyika imwe neimwe yaive yakavakirwa pahunhu hwadzo hwakanaka uyezve kunzwa kwakagadzirwa nemaoko kwavanopa kuchigadzirwa chekupedzisira. Kraft bepa uye yakadzika yakasviba yakasviba ruvara rwemifananidzo inoshandawo chinangwa chimwe chete.

The Recognition

About the Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Birds and Coffee Kurongedza, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Birds and Coffee Kurongedza inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Birds and Coffee Kurongedza chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project manifests the craftsmanship of coffee roasters by providing the handmade look of the packaging that shows the birds of each country. The dark brown color of the illustrations gives a unique feeling to the product.
Dimensions & Packaging: Kraft doypack 160X230X40mm
Kraft bag 145X340mm
Tags: packaging, doypack, coffee bag, coffee packaging, coffee illustration, bag design, kraft packaging, kraft bag
Production Technology: Digital printing on kraft paper
Design Challenge: It wasn't very challenging to create this packaging, The main challenge was to find the right postures of the birds and a balance of illustration style, that will be bold but still elegant. And also it was important that they will look sharp when printed on kraft paper bag.
Research: The packaging design creates value added to a product which has major influence on customers purchasing decision process especially at the point of purchase. Visual research was started by investigating the other producer's offer in the same niche of coffee roasters in Lituanian market.
My vision was based on moodboards of different graphic images and typography styles that helped to define the main design solutions. All The birds chosen for the packaging represent each country, are simple but at the same time elegant ant memorable.
Inspiration: I immediately thought of biology theme as a common thread among the nine coffee regions represented. After some sketching we've decided to use bird illustrations. The inspiration was found in a vintage biology books, birdwatcher's guides and botanical magazines and publications that describe the wide variety of species of each country.
Project Duration: The project took about 2,5monts : it was started on March 2020 and was finnished by the end May.
Operation Flow: The main communication flow between the customer and a coffee roaster is through their online shop. We aimed for new customers who value quality coffee and care about it's origin. In this case the visual communication comes to the front line and the nice packaging is crutial for the better understanding of the product value.
Team Members: Kristina Pacesaite