The Mask That Ate The Virus Primary Function: Masiki Anouraya Utachiona by Birger Linke is a highly esteemed winner of the very prestigious 2021 Mubairo weSirivha we A' Design Award in Dhizaini yePakejingi Competition Category.
SirivhaPakejingi· 2021
The Mask That Ate The Virus Primary Function: Masiki Anouraya Utachiona
by Birger Linke
Client: Birger Linke Design
Mubairo weSirivha we A' Design Award Winner in Pakejingi Category
Verified Award Winner
Verify Award Status for #107497The Design
About The Mask That Ate The Virus Primary Function: Masiki Anouraya Utachiona
Book Text: Kambani yeSwitzerland yebiotech inonzi Livinguard yakagadzira jira remasiki anoshandiswazve anouraya uye anobvisa mabhakitiriya, hohwa, uye utachiona (kusanganisira Covid 19) pakubatana nawo. Pfungwa iyi inounzwa muhupenyu mukurongedza: Masiki anouya muchirongwa chisina tsvina. Rutivi rwepurasitiki rwakabatanidzwa runoita kuti chifananidzo chinofamba – kana ruchisundidzirwa kumusoro nepasi – chichiratidza utachiona huri kudyiwa munzira iyi, huchiwedzera nyongano inodiwa zvakanyanya mumazuva akaoma. Kudzivirira kusanganiswa kwemasiki pakati pemhuri, uye nokudaro kupararira kweutachiona, ma-clip ekugadzirisa ane mavara akasiyana anouya mumumvuri wakasiyana kuti umwe nomumwe masiki achinjwe zvakakodzera.
The Recognition
About the Mubairo weSirivha we A' Design Award
Mubairo weSirivha we A' Design Award wakahwinwa ne The Mask That Ate The Virus Primary Function: Masiki Anouraya Utachiona, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. The Mask That Ate The Virus Primary Function: Masiki Anouraya Utachiona inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. The Mask That Ate The Virus Primary Function: Masiki Anouraya Utachiona chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A patented, specially treated textile is used for these reusable masks, that eliminates viruses, bacteria and fungi upon impact (incl. Covid 19).
- Dimensions & Packaging
- Width 220 x Depth 22 x Height 220
- Tags
- Mask, virus-eliminating, Covid 19, Coronavirus, Livinguard
- Production Technology
- Livinguard treated textile, styrofoam, EVA
- Design Challenge
- Finding the right materials and printing technology that would allow for a highly accurate production needed for the animation to work.
- Research
- To bring the virus-eliminating process to life in the packaging, we made use of a century old technique: Moiré Animation – creating an optical illusion of animated frames, with the graphic depiction of a virus getting 'eaten' in the process.
- Inspiration
- Swiss biotech company Livinguard developed a textile for reusable masks that inactivates bacteria, fungi, and viruses (incl. Covid 19) upon impact.
The product idea is brought to life in the packaging:
The mask comes in a sterile package. An attached plastic strip animates – when slid up and down – a virus that is getting eaten in the process, adding some urgently needed humor in desperate days. - Project Duration
- The product was launched in May 2020. Up to date 5 Million masks were produced. Market: China/Worldwide
- Operation Flow
- The task was to communicate a new, unique product advantage to the consumer via the packaging: that a simple textile can provide protection, every single day.
- Patents
- Livinguard patented, treated textile
- Team Members
- Birger Linke
- Image Credits
- Photography: Chiara Ye Photography
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