Super Leg Chikafu Chidiki Chepakiti by Chen Wang

Super Leg Chikafu Chidiki Chepakiti by Chen Wang is a highly esteemed winner of the very prestigious 2021 Mubairo weSimbi we A' Design Award in Dhizaini yePakejingi Competition Category.

SimbiPakejingi· 2021

Super Leg Chikafu Chidiki Chepakiti

by Chen Wang

Client: Three Squirrels

Mubairo weSimbi we A' Design Award Winner in Pakejingi Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Super Leg Chikafu Chidiki Chepakiti

Super Leg ipakiti yechikafu chidiki yakagadzirirwa mhando yechikafu yechiChina. Pakiti inoratidza chiratidzo chekambani, gonzo rinonzi Xiaojian, rakarara pamusoro pebandauko guru rehuku richinakidzwa nechikafu ichi apo nguo dzake dzabatwa neshero. Mufananidzo uyu wakabva pane chidimbu chekatuni umo mbeva inobira chizi ichibva yabatwa nekatsi. Chikamu chebandauko chinoratidza sekunge chabvamburwa nemazino chinoumba hwindo, zvokuti nyama iri mukati inogona kuonekwa. Dhizaini iyi inobatanidza chiratidzo nechigadzirwa uye inobatsira pakiti kuti isiyane pakati pezvimwe zvigadzirwa zvakafanana pashelefu.

The Recognition

About the Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Super Leg Chikafu Chidiki Chepakiti, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Super Leg Chikafu Chidiki Chepakiti inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Super Leg Chikafu Chidiki Chepakiti inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Three Squirrels is a Chinese snack brand, and each of their product packaging has its iconic squirrel image. When designing the packaging of a series of products such as Super Leg, how to combine the brand's mascot （squirrel） with the product, and at the same time stand out from the many similar products on the shelf, is our first consideration in this design.
Inspiration: The design is inspired by the plot in the cartoon "Cat and Mouse" where the mouse steals cheese and is caught by the cat. In this package, the squirrel Xiaojian lay on the huge chicken drumsticks, ecstatically enjoying the food, but unexpectedly the clothes were caught by the shelves. The part of the chicken leg that is torn apart by the teeth is the window of the package, through which you can see the delicious meat inside.

Read the Press Release