Renata-A Primary Function: Pakeji yeShambu by Hsiao Che Hou

Renata-A Primary Function: Pakeji yeShambu by Hsiao Che Hou is a highly esteemed winner of the very prestigious 2021 Mubairo weSirivha we A' Design Award in Dhizaini yePakejingi Competition Category.

SirivhaPakejingi· 2021

Renata-A Primary Function: Pakeji yeShambu

by Hsiao Che Hou

Client: Renata

Mubairo weSirivha we A' Design Award Winner in Pakejingi Category

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Verified Award Winner

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Colors

The Design

About Renata-A Primary Function: Pakeji yeShambu

Renata-A ibhodhoro reshambu rakagadzirirwa brand yekuchengetedza bvudzi. Muviri webhodhoro wakagadzirwa nezvinhu zvinobva muhupenyu zvinogadzirwa kubva mumatanda etii akaraswa akaunganidzwa kubva kuvarimi vetii muTaiwan. Zvinhu izvi zvinotsiva makumi mana muzana emapurasitiki epetrochemical uye zvinobatsira kudzikisa utsi hwekaboni. Bhodhoro rakasimba sezvakaita midziyo yepurasitiki yakajairika, rinogona kushandiswa zvakare uye harina kuburitsa zvinhu zvine chepfu muvhu mushure mekupiswa. Pakeji iyi ine shambu yakagadzirwa nemuti wechiChinese, uye dhizaini iyi inoratidza dingindira rekuzvarwa patsva.

The Recognition

About the Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Renata-A Primary Function: Pakeji yeShambu, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Renata-A Primary Function: Pakeji yeShambu inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Renata-A Primary Function: Pakeji yeShambu chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The natural bottle as a starting point is made from Taiwanese tea stems, making it environmentally friendly and everlasting. The design uses the only “globally EU certified” tea stem bio-based recycled shampoo bottle. The emphasis is on the global environment along with the requirements and persistence of quality.
Dimensions & Packaging: 8cm x 3.5cm x 16cm
Tags: Package Design, Visual Design, Brand Design
Production Technology: PLA(Biomass Plastics) / HDPE / Paper
Design Challenge: RENATA-A Pure Chinese Formula Shampoo contains a variety of Chinese herbal extracts. For millennia it is said to have an irreplaceable natural energy, bringing this heritage into hair washing gives the hair the purest natural regeneration and care.
Research: RENATA-A Pure Shampoo applies the tea that represents Taiwan’s emotions to product packaging, collects discarded tea stalks from tea farmers in Taiwan, and produces a NPPm bio-based green bottle body that replaces 40% of petrochemical plastic to reduce Carbon emissions! The shampoo bottle not only has the same durability and durability as traditional petrochemical plastics, but also does not produce toxic substances such as dioxin to pollute the soil after incineration, and it can be recycled and reused.
Inspiration: RENATA-A Pure Chinese Formula Shampoo contains a variety of Chinese herbal extracts. For millennia it is said to have an irreplaceable natural energy, bringing this heritage into hair washing gives the hair the purest natural regeneration and care.

"Regeneration" gives living hair vitality, at the same time "Regrowth" also represents the concept of environmental protection, which is in line with the philosophy of RENATA-A Pure Chinese Formula Shampoo brand!
Project Duration: 2019 in Taoyuan / Taiwan
Operation Flow: NA
Patents: NA
Team Members: NA
Image Credits: DESIGNER / HOU, HSIAO CHE
PHOTOGRAPHER / OU CHIEH-JU