Shangri La Basa Rekutanga: Kupakeja Waini by Pufine Advertising Ltd. Co.

Shangri La Basa Rekutanga: Kupakeja Waini by Pufine Advertising Ltd. Co. is a highly esteemed winner of the very prestigious 2021 Mubairo weSirivha we A' Design Award in Dhizaini yePakejingi Competition Category.

SirivhaPakejingi· 2021

Shangri La Basa Rekutanga: Kupakeja Waini

by Pufine Advertising Ltd. Co.

Client: Yunnan Shangri-La Wine Co. LTD

Mubairo weSirivha we A' Design Award Winner in Pakejingi Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Shangri La Basa Rekutanga: Kupakeja Waini

Shangri La ipakeji yakagadzirirwa nhevedzano yemhando nhatu dzewaini tsvuku. Zvinyorwa (labels) zvinoshandisa maitiro echinyakare eOriental okupenda neingi kuratidza kuyerera kwewaini nehunde yemuzambiringa wekare. Kana zvakaiswa padivi nedivi, mapakeji matatu aya anoumba hunde imwe chete inominama. Pakeji imwe neimwe ine mhuka inobva munzvimbo inogadzirwa: shavishavi rekumhepo, hove yemumvura, uye pika yevhu. Zvinyorwa zvakagadzirwa nepepa rekapok rine chimiro chisina kutsetseka, uye kunyorwa kwakaomerera (embossing) kunoumba chimiro chegwati rekare. Dhizaini iyi inodhonzera pfungwa kuunyanzvi hwechinyakare uye kunharaunda yechisikigo.

The Recognition

About the Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Shangri La Basa Rekutanga: Kupakeja Waini, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Shangri La Basa Rekutanga: Kupakeja Waini inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Shangri La Basa Rekutanga: Kupakeja Waini chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 1,the entire series including three product,get creative inspiration from the expression of traditional Oriental ink painting,each product with ink shading of natural texture represents the wine flowing rhythm,The combination of the three products is like a winding and tough old vine trunk.2,The three products are combined with the animals in the producing area respectively.The colorful butterfly represents air,the Pisces represents water,and the pika represents soil.
Dimensions & Packaging: Length:300mm, width:90mm, height:90mm
Tags: Packaging, wine, Nature, Shangri-La, Animals, Ink painting
Production Technology: The wine label is made of kapok paper with rough texture, and rough texture of old tree surface is made by convex technology.
Design Challenge: We use eco-friendly kapok paper. The challenge of this design is how to make the texture of grape trunk on the paper. We use concave pressing and bulging technology to create realistic tree trunk texture on paper.
Research: The origin of this red wine series is located in high altitude areas. The pure air, water and soil create a high-quality ecological environment. This wine is made from the fruits of old grape trees. The older the trees are, the higher the wine quality is, which is worthy of collection.
Inspiration: The creative inspiration comes from the winding growth posture of old grape trees and mottled traces of years, The longer the tree age, the higher the wine level, which represents the quality of a good wine, just as the growth of old trees requires years of precipitation. We hope to use the traditional culture of the East to interpret this series of wine, to expand the boundaries of culture and blend.
Project Duration: The project began in October 2019 and will be completed in August 2020
Operation Flow: 1,From the texture of traditional Oriental ink paintings,we find that different forms are presented,like the natural flow of the red wine,and like the trunk of a vine,which can be presented individually or as a series of combinations.2,In today's material development, the natural environment is destroyed and traditional art gradually dies out.We also hope to arouse people's protection and inheritance of traditional art and ecological environment through the creativity of this set of products.
Team Members: Designer: wang yang;
Creative Director: xia ling;
Customer Service Director: Zhou Xiaoli,