Germain Robin California Brandy Basic Basa: Rebhero reBhodhoro, Muimbo weBhurendi by Pierre Delebois is a highly esteemed winner of the very prestigious 2021 Mubairo weBronzi we A' Design Award in Dhizaini yePakejingi Competition Category.
BronziPakejingi· 2021
Germain Robin California Brandy Basic Basa: Rebhero reBhodhoro, Muimbo weBhurendi
Client: E&J Gallo
Mubairo weBronzi we A' Design Award Winner in Pakejingi Category
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The Design
About Germain Robin California Brandy Basic Basa: Rebhero reBhodhoro, Muimbo weBhurendi
Rondedzero yeBhuku: Germain-Robin California Brandy ndiyo muimbo webhurendi uye dhizaini yerebhero rebhodhoro yebhurendi inogadzirwa muCalifornia. Muimbo unooneka wakachena uye wakatwasuka, uchiratidza hunhu husina kushongedzwa asi husingatenderi kudzikira kwehunyanzvi hweBhurendi iyi. Zita rebhurendi rinoisa mazita maviri evavambi mumitsara miviri, akaparadzaniswa nemutsetse mutete, kuratidza kuenzana pakati pekufungidzira nekusimbirira mukuita basa. Bhurendi reCalifornia Alembic rine rebhero rakagadzirwa nepepa rakachena rinoratidza mhando yayo neruvara rutsvuku, riine tsananguro yakarurama yenzira dzekugadzirwa (distillation) uye dzekukwenenzverwa (aging) kwayo.
The Recognition
About the Mubairo weBronzi we A' Design Award
Mubairo weBronzi we A' Design Award wakahwinwa ne Germain Robin California Brandy Basic Basa: Rebhero reBhodhoro, Muimbo weBhurendi, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Germain Robin California Brandy Basic Basa: Rebhero reBhodhoro, Muimbo weBhurendi inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Germain Robin California Brandy Basic Basa: Rebhero reBhodhoro, Muimbo weBhurendi inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- forceMAJEURE was asked to rebrand Germain-Robin, staying true to the ethos of the founders while providing the quality and premium queues to make Germain-Robin the brandy of choice for connoisseurs. Emulating the core brand value of unembellished while still being uncompromising, they chose to create a clean and straightforward look for the branding, and the new visual identity.
The logotype express the quiet and confident attitude of the brand: the name of the two founders are stacked and elegantly separated by a thin line: a quest for a perfect balance, the equilibrium between imagination and a rigor in execution.
The minimalist approach to the packaging of the 2 brandies follow the same philosophy:
The California Alembic brandy has a humble white crafted paper label that notes the variant in red, and a precise description of the distillation and aging methods of the brandy. - Inspiration
- Germain-Robin began in 1982 as the unlikely union of two creative minds: Ansley Cole, a professor and Hubert Germain-Robin, a Cognac distiller. The two partnered to create Germain-Robin, the first California brandy that broke free from the constraints of Cognac. They crafted their brandy from traditional, alembic Cognac stills, but using unconventional, flavorful and complex California wine grapes. Embracing the rich tradition of hand-distillation while harnessing the potential of California wine, they set a new standard of excellence in brandy that has been recognized worldwide. Germain-Robin continues that tradition today – advancing the art of fine California brandy into a new era.
- Team Members
- Pierre Delebois, Executive Creative Director
Tim Devereaux, Art Director
Steve Assandri, Production Manager
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