Zhanggong Times Chirongwa cheKupfeka Doro naWen Liu

Dhizaini Zhanggong Times Chirongwa cheKupfeka Doro naWen Liu ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2021 Mubairo weSimbi we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

SimbiPakejingi· 2021

Zhanggong Times Chirongwa cheKupfeka Doro

na Wen Liu

Mutengi: Jiangxi Zhanggong Liquor Co., Ltd

Mukundi weMubairo weSimbi we A' Design Award muChikwata chePakejingi

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Simbisa Mamiriro eMubairo we#112289

Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

Mavara

Dhizaini

Nezvekwa Zhanggong Times Chirongwa cheKupfeka Doro

Zhanggong Times imhando yekupakira Baijiu inogadzirwa kuJiangxi province, China. Bhodhoro rakagadzirwa neceramic ine kupisa kwekushongedza. Mberi kwebhokisi kunoshandiswa pepa rakapetwa (goffered paper), uye chiratidzo chikuru chinoiswa pandarira yesimbi. Dhizaini iyi inotorwa pfungwa kubva kuGanzhou, inozivikanwa senzvimbo yekuberekwa kwetsika tsvuku (red culture). Ruvara rutsvuku runoshandiswa serucherechedzo uye rwakasanganiswa nemifananidzo yekutsigira. Mufananidzo wakadzikama unoratidza zvinhu zvenzvimbo yenyika neenhoroondo, kusanganisira Rwizi rweGan. Package inoyera 160 ne120 ne330 millimeters.

Kuzivikanwa

Nezve Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Zhanggong Times Chirongwa cheKupfeka Doro, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Zhanggong Times Chirongwa cheKupfeka Doro inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Zhanggong Times Chirongwa cheKupfeka Doro inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Zhanggong decides to create a good Baijiu based on Gan-flavor which truly represents Jiangxi province, also determines to dedicate it to the world, by naming it after the great "time". This is not only the mission and spirit of Zhanggong, but also the origin of "Zhanggong Times".
Kukura & Kupakiwa: 160mm*120mm*330mm
Matagi: crafts, Baijiu, spirit, packaging, art, Zhanggong, cellar
Tekinoroji Yekugadzira: Adopting special craftsmanship with goffered paper on the front of the package, and a metal plate for the main logo. For the material of bottle is made of ceramic with decorating firing.
Changamire yeDhizaini: "Zhanggong Times" originates from Jiangxi province which full of fertile soil and red culture. In order to express the association between Jiangxi and the product. Visually, from the color to the bottle body, it is necessary to have a strong visual memory point. In response to this problem, red is definitely not traditional red when it is presented, but a symbolic combination of colors and auxiliary graphics. Also by extracting illustration elements of Jiangxi's geographical, historical and cultural symbols to evoke empathy from customers.
Tsvakurudzo: In the early morning of August 1, 1927, a gunshot broke the silence of Nanchang City, which fired the first shot of the Chinese revolution.It represents the establishment of Chinese first revolutionary army.Since then, the People’s Liberation Army has become the guardian of the Chinese nation, guarding them to usher in great era of today. On the occasion of the Army Day on August 1, 2020, considering from the future sustainability of the company to the product gradient ductility, designers have designed this commemorative Baijiu with epoch-making significance. The final design extracts concrete colors and symbols from abstract document elements which expresses the genes of the brand and historical symbols.
Chikurudziro: Ganzhou, once a shining red medal inlaid on the People Republic of China，also a spiritual totem of historical time. Designers create the "time medal" under this inspiration. Color is an abstract symbol of an era. So, designers take the birthplace of red culture as the inspiration, by reinterpreting red to pay tribute to both time and its witnesses and participants. In order to highlight the regional characteristics of the ZHANGGONG TIMES, we have drawn a quiet and beautiful illustration.
Nguva yePurojekiti: The project started in May 2020 and finished in August 2020 in Shenzhen.
Mafambiro eBasa: Designers care about the future development of the brand, so they re-push the vision back to Jiangxi. During those hard years, people provided fertile soil and space for the country selflessly only wishing for peaceful future. Through auxiliary elements, the mother river of Jiangxi-the Gan River, and the red homeland-Ruijin, it can carry the mark of history. In terms of product presentation, it was directly named "Zhanggong Times" to become an easy-to-remember brand, and also to explore the meaning behind the times.
Nhengo dzeTimu: Designer:Wen Liu, Designer:Yong Deng and Designer:Weijie Kang
Zvikwereti zveMifananidzo: Image #1: Creator Wen Liu, Zhanggong Times, 2020.
Image #1: Creator Yong Deng, Zhanggong Times, 2020.
Image #1: Creator Weijie Kang, Zhanggong Times, 2020.
Image #1: Photographer Li Chen, Zhanggong Times, 2020.