XQ New Year Gift Box Basikoro Bhokisi Rechipo cheGore Idzva by Shaofeng Pan is a highly esteemed winner of the very prestigious 2021 Mubairo weBronzi we A' Design Award in Dhizaini yePakejingi Competition Category.
BronziPakejingi· 2021
XQ New Year Gift Box Basikoro Bhokisi Rechipo cheGore Idzva
by Shaofeng Pan
Client: Xiamen Ruibo Haoyi brand consulting Co., Ltd
Mubairo weBronzi we A' Design Award Winner in Pakejingi Category
Verified Award Winner
Verify Award Status for #112702The Design
About XQ New Year Gift Box Basikoro Bhokisi Rechipo cheGore Idzva
Bhuku Rinoti: XQ New Year Gift Box ndiro dhizaini yekupakicha yakagadzirirwa seti yezvipo zvemhemberero. Bhokisi iri rakagadzirwa muna 2019, gore renguruve mukarenda yechiChinese yemwedzi. Ruvara rutsvuku rwakashandiswa mukati uye ndarama kunze. Pakati pane muenzaniso wakatenderera wakagadzirwa nemitsara inoenderana (couplets), mutambo weshumba, ruva rebhotani (lotus), hove yekapi neremuti wehondo, zvakasanganiswa nezviratidzo gumi nezviviri zvenyeredzi (constellations). Seti iyi ine nguruve yakafukidzwa nendarama, tsamba dzekufamba-famba, mari dzekuyeuchidza (commemorative coins), kaenda uye chinyoreso chakafukidzwa nendarama. Nzira dzekugadzira dzinosanganisira kuvhiyiwa kwematatu-dimensional (embossing), kudonhedzwa kweplastic uye bronzing.
The Recognition
About the Mubairo weBronzi we A' Design Award
Mubairo weBronzi we A' Design Award wakahwinwa ne XQ New Year Gift Box Basikoro Bhokisi Rechipo cheGore Idzva, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. XQ New Year Gift Box Basikoro Bhokisi Rechipo cheGore Idzva inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. XQ New Year Gift Box Basikoro Bhokisi Rechipo cheGore Idzva inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- XQ new year gift box was made in 2019, the year of the pig in Chinese lunar calendar. We chose "Golden Pig" and its surrounding elements to interact with mobile game fans of Honor of King to deliver the core value of "caring for fans". The whole gift box is super festive with red inside and gold outside.The center of the box is a circle pattern, which is composed of traditional Chinese elements such as couplets, lion dance, lotus flower, carp and battle flag. What’s more, it increased the western elements of twelve constellations. The Sino-west is more consistent with the openness and compatibility of the current youth group, and it is easy to gain their recognition.The combination of square and circle symbolizes the square earth and spherical heaven. By contrast, the visual focus is concentrated on the circle, obviously outstanding. The sculpted lines on the box surface are the iconic metal shields of XQ. The metallic brings a mechanical sense, which is consistent with the tough style of the team and XQ's identity as the e-sports club.The package includes gold-plated pig, walk-through notes, commemorative coins, pig year calendar and a gold-plated pen. The gift box is of great collectable value. Not only considering the item separation in box, we also designed the bag for gift box, so that the whole product can better meet the demands of Spring Festival gifts.The year of the pig calendar was created with twelve constellations. Combining with twelve constellations, the battle IP of ox, tiger and pig in calendar create unique images. Supplemented by witty words, the gift box is more interesting.Speaking other details, with deep greetings and blessings for Spring Festival, the text used the auspicious words, such as "not to be exchanged even for gold", "everything is fine" to make emotional communication with fans.
- Production Technology
- By use of a variety of production techniques, such as three-dimensional bump, drip plastic, bronzing, etc, the packaging design of XQ gift box becomes more detailed and delicate.
- Inspiration
- The newly designed XQ IP images are ox, tiger and pig, three Chinese favourite mascots respectively symbolize XQ not fear strong enemies, brave, good at fighting and cherish fans. XQ- Honor of King Club is a famous e-sports club of KPL (King Pro League). Honor of King is a mobile game that has largest population of users in the world, KPL not only gets great attention but will guide the professional development of China’s e-sports. As a member, XQ club is the one of KPL's top team based on team performance, competitors influence and fans interaction.
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