Heffron Kurongedza Bhotoro reRum naMartin Zouhar

Dhizaini Heffron Kurongedza Bhotoro reRum naMartin Zouhar ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2021 Mubairo weSirivha we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

SirivhaPakejingi· 2021

Heffron Kurongedza Bhotoro reRum

na Martin Zouhar

Mutengi: The Green Tree Distillery

Mukundi weMubairo weSirivha we A' Design Award muChikwata chePakejingi

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Shanyira Saiti Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

Mavara

Dhizaini

Nezvekwa Heffron Kurongedza Bhotoro reRum

Heffron ndiyo dhizaini yekurongedza yeramu inogadzirwa neimwe fekitari yekudhistira yeCzech. Ramu iri rinoremekedza mauto eCzechoslovak, akarwa muRussia pakati pa1914 na1918 uye akabatsira kuvamba Republic yeCzechoslovakia. Heffron izita rechikepe chekupedzisira chakatakura mauto kubva kuRussia kuenda kuEurope. Dhizaini iyi yakatorwa ruzivo kubva mumatsamba akatumira varwi kumusha munzendo refu. Bhotoro regirazi rakajeka rine 500 ml. Rebheri iri rakagadzirwa nepepa rekirimu rine tekisicha rine perforation die cut yechitambi chetsamba uye vhanishi rinopenya renzvimbo, rakadhindwa nemavara matatu.

Kuzivikanwa

Nezve Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Heffron Kurongedza Bhotoro reRum, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Heffron Kurongedza Bhotoro reRum inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Heffron Kurongedza Bhotoro reRum chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Rum Heffron was created in honor to the Czechoslovak legions. They fought against the Bolsheviks in Russia in 1914-1918 and made a significant contribution to the establishment of the Czechoslovak Republic after the end of World War I. The rum was launched on the Czech market on the occasion of the centenary of Czechoslowak legionnairs return home after a long journey around the world (from Russia via Panama back to Europe).
Kukura & Kupakiwa: Bottle: volume 500 ml, diameter 83 mm, height 191,5 mm.
Label: width 78 mm, height 58 mm.
Matagi: branding, packaging, alcohol, spirit, rum, ron, bottle, czech, history
Tekinoroji Yekugadzira: Transparent glass bottle. Label from textured creamy paper with letter stamp perforation die cut and local glossy varnish. Printed by three Pantone colors.
Changamire yeDhizaini: The challenge was to interpret the Czechoslovak legions values in an authentic way, engagingly and with dignity on the rum brand.
Tsvakurudzo: I learned more about the historic context of my country and life destinies of soldiers fighting in the First and mainly also in the Second World War.
Chikurudziro: The long journey home (from Russia, via Panama to Europe) and the letters the legionnaires were sending home, are the inspiration for the concept. The name Heffron is the name of the last ship that carried legionnaires from Russia to Europe.
Nguva yePurojekiti: This project started in July 2018 and was finished in August 2019 in Prague, Czechia.
Mafambiro eBasa: It is simple spirit bottle – there's no special function to it. The short legionnaires story on the label might be considered as educative.
Mapetenzi: Trademark (2019) Palírna U Zeleneho stromu
Zvikwereti zveMifananidzo: Photos of the bottles were made in studio Cotashon.