Amarico Primary Function: Kupakeja kwe Aperitif by Radoslav Dostal

Amarico Primary Function: Kupakeja kwe Aperitif by Radoslav Dostal is a highly esteemed winner of the very prestigious 2021 Mubairo weSirivha we A' Design Award in Dhizaini yePakejingi Competition Category.

SirivhaPakejingi· 2021

Amarico Primary Function: Kupakeja kwe Aperitif

by Radoslav Dostal

Client: Amàrico

Mubairo weSirivha we A' Design Award Winner in Pakejingi Category

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Colors

The Design

About Amarico Primary Function: Kupakeja kwe Aperitif

Amarico ipakejera nemucherechedzo wakagadzirirwa aperitif yechiItari. Dhizaini iyi inoshandisa mifananidzo yezvirimwa kuratidza zvinonhuhwirira, zvakaoma uye zvinhu zvechisikigo zvechinwiwa ichi. Mifananidzo yakadhirowewa nemakireyoni edhijitari, uye miriwo yega yega yakaiswa muchimiro chinoonekwa muchionioni chakafemerwa neunyanzvi hwekushongedza. Mafonti akagadzirwa nemaoko emazuva ano anoperekedza mifananidzo iyi. Rebheri rimwe chete rinoputira bhodhoro uye rinobatanidza logo nemazwi anokosheswa nemitsara yakagadzirwa negoridhe yemiriwo. Bhodhoro rinoyera 70 nekati 70 nekati 240 mamirimita.

The Recognition

About the Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Amarico Primary Function: Kupakeja kwe Aperitif, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Amarico Primary Function: Kupakeja kwe Aperitif inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Amarico Primary Function: Kupakeja kwe Aperitif chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design channels the inherent aesthetic properties of the product, through careful use of botanical motifs which instinctively channel its fragrant, complex and natural ingredients. These are encapsulated in the elegant illustrations and contemporary hand made fonts which augment and harmonise the aperitif's essence and ambience.
Dimensions & Packaging: 70 mm x 70 mm x 240 mm
Tags: Conceptualisation, packaging, graphic design, illustration, aperitif, historical, authenticity, food & beverage, traditional
Production Technology: When we began conceptualising materials, our thoughts progressed to the product's sensory essence. After contemplating its lightness in taste and aromatic natural ingredients, we decided on the similarly ethereal medium of digital crayons. Individual herbs were assembled into a mirror composition inspired by decorative art. Meanwhile, many texts led to us creating one label to embrace the bottle, with gilded outlines of individual herbs, joining logos and highlighted parts of text.
Design Challenge: The creative challenge was around how to marry the multiple elements and characteristics into one prestigious, evocative and authentic brand. Regarding external factors, the product is of course alcohol based so required careful positioning, which we achieved by balancing with the use of natural ingredients and eco friendly packaging. As development evolved, we used these differing elements to bring together the social spirit of fun, the deep sense of wellbeing, and the rich tapestry of history.
Research: Research involved exploring the roots of the product's brand, its symbiosis with the La Dolce Vita concept, and immersion into the ancient Italian infusion methods. This entailed storyboarding with the product owners, to gain insights about the recipe, and the types of emotions it engenders. It also involved analysing current trends, insights and impacts around aperitif consumption in society, in particular the popularity of other Italian beverages such as Aperol.
Inspiration: The design was inspired by the product's complex aromas and piquancy, which simultaneously infuse and inform the fundamentals of its very essence. At its heart, the devotion to La Dolce Vita, reimagined in an uber modern approach to the aperitif. For our team, naturally this entailed an all consuming deep dive into the philosophy of the Sweet Life concept, and collectively coalescing our thoughts on how to present this timeless blend of indulgence and pleasure.
Project Duration: The project started between Prague and the north of Italy, where Amarico is produced, in December 2019, and finished in December 2020, followed by its global launch.
Operation Flow: The conceptualisation, design and illustration has been carefully crafted to evoke a deep sense of La Dolce Vita between brand and customer interactions. The vivacious imagery, typeface and colours characterise the natural and authentic methods used to create the product, helping to set it apart from others occupying similar spaces in the market.
Patents: n/a
Team Members: Radoslav Dostal, Tomas Nedved, Jan Blazek
Image Credits: Photographer: Julius Filip