Pure Chinangwa Chikuru: Kupakicha Chigadzirwa by Ouzhu Huang and Qinjie Lu

Pure Chinangwa Chikuru: Kupakicha Chigadzirwa by Ouzhu Huang and Qinjie Lu is a highly esteemed winner of the very prestigious 2021 Mubairo weSimbi we A' Design Award in Dhizaini yePakejingi Competition Category.

SimbiPakejingi· 2021

Pure Chinangwa Chikuru: Kupakicha Chigadzirwa

by Ouzhu Huang and Qinjie Lu

Client: Shenzhen Laika Technology Co., Ltd.

Mubairo weSimbi we A' Design Award Winner in Pakejingi Category

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Colors

The Design

About Pure Chinangwa Chikuru: Kupakicha Chigadzirwa

Rugwaro rweBhuku: Pure idhizaini yekupakicha yechitubu chemvura yezvipfuwo. Bhuruu neichena ndiwo mavara makuru, bhuruu ichimirira mvura uye chena chichimirira kuchena. Mifananidzo yemativi mashanu echigadzirwa yakadhindwa pabhokisi, saka vatengi vanogona kuona chimiro chaicho chezvinhu zviri mukati, mifananidzo iyoyo ichishandawo sechishongo. Ruvara rwebhuruu runochinja zvishoma nezvishoma runoratidza mvura yakachena inoyerera. Bhokisi rine hurefu hwemamirimita mazana matatu, mazana maviri negumi, uye mazana maviri nemakumi maviri, uye rakagadzirwa nebhodhi rebepa rakafukidzwa nevhu (clay coated news back board) pamwe neivory board, firimu risinganyevereri (matte film), donje rakaita sepearl (pearl cotton) uye pepa rekunyorera zvinyorwa zvekugadzira (art paper).

The Recognition

About the Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Pure Chinangwa Chikuru: Kupakicha Chigadzirwa, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Pure Chinangwa Chikuru: Kupakicha Chigadzirwa inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Pure Chinangwa Chikuru: Kupakicha Chigadzirwa inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Pure series packaging is based on the product characteristics of the Aqua pet water fountain with blue symbolizing water and white symbolizing purity as the main colors of the design.
Dimensions & Packaging: 300 mm x 210 mm x 220 mm
Tags: Pet Product, Water, Pure, Packaging, Blue, White
Production Technology: Clay Coated News Back(CCNB) cover with ivory board and dumb film, Pearl cotton and Art Paper.
Design Challenge: The challenge is the Pure design team wants the packaging to visually show the exact product while maintaining the artistic characteristics. So the designer used the two-dimensional pattern of five sides of the product, and the patterns can also satisfy the artistic appreciation of packaging-the gradual blue color aims to make consumers think of clean flowing water.
Research: LAIKA is committed to bringing better pet products to millions of families around the world. Under the raging epidemic situation, the Aqua pet water fountain can continuously provide filtered, sterilized clean water for pets, helping families with pets reduce the burden. The Pure series packaging is based on the product characteristics of the Aqua pet water fountain with blue symbolizing water and white symbolizing purity as the main colors of the design.
Inspiration: The Pure design team wants the packaging to visually show what product is selling and what it looks like while maintaining the artistic characteristics. So the designer used the two-dimensional pattern of five sides of the product. In addition, the patterns can also satisfy the artistic appreciation of packaging. The gradual blue color aims to make consumers think of clean flowing water.
Project Duration: In November 2020, the product was officially put on sale in TMALL flagship store in China. The products are now being shipped overseas and are expected to be sold in 8 countries by Amazon Laika Store, including the United States, The United Kingdom, Canada, Japan, France, Germany, Spain and Italy.
Operation Flow: Pure presented the five-angle two-dimensional silhouette of the product directly to consumers.
Team Members: Ouzhu Huang
Qinjie Lu
Yonjie Fang
Image Credits: Graphic Designer Qinjie Lu, Pure Packaging, 2020
All Images Renderer Jiaqian Feng, 2020