BonBonne Nuit Basic Chikwereti: Kupakira Kachandu by Ka Wai Tsun

BonBonne Nuit Basic Chikwereti: Kupakira Kachandu by Ka Wai Tsun is a highly esteemed winner of the very prestigious 2021 Mubairo weSimbi we A' Design Award in Dhizaini yePakejingi Competition Category.

SimbiPakejingi· 2021

BonBonne Nuit Basic Chikwereti: Kupakira Kachandu

by Ka Wai Tsun

Client: Ka Wai (Rae), Tsun

Mubairo weSimbi we A' Design Award Winner in Pakejingi Category

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Colors

The Design

About BonBonne Nuit Basic Chikwereti: Kupakira Kachandu

BonBonne Nuit ndeye ongororo yekupakira yakagadzirirwa kachandu. Zita rinosanganisa mazwi maviri echiFrench, bon bon, anoreva kachandu, uye bonne nuit, anoreva usiku hwakanaka. Pfungwa iyi inokoka vatengi kuti varavire hope dzavo pachavo dzekurota vachiziva. Mapakeji anoshandisa maitiro emontage anounganidza zvinhu zvesurrealism pamwe chete. Nekuti hope dzekurota vachiziva dzinogona kudzorwa, nyaya iri pamapakeji ega ega inoratidza chishuvo chinowanzoitika kuvanhu. Mazita eminda anofungidzirwa akarongwa kuti amutsidzire zviitiko zvinofungidzirwa mupfungwa. Ongororo iyi inosanganisira zvikwama zvitatu, zvibhokisi zvidiki zvakatenderera zvitatu uye zvibhokisi zviviri zvakatsetseka zvine zvibato.

The Recognition

About the Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne BonBonne Nuit Basic Chikwereti: Kupakira Kachandu, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. BonBonne Nuit Basic Chikwereti: Kupakira Kachandu inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, BonBonne Nuit Basic Chikwereti: Kupakira Kachandu inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In order to fully bring out the concept, imagination is key. The design of the packages uses a montage style that brings together surrealistic elements. Since lucid dreams are controllable, the stories of each package are suggestive of the desires people most likely would have. Moreover, the conceptual names of each product are meant to trigger imaginative sceneries in customers’ heads.
Dimensions & Packaging: Image#1 Width 90mm x Depth 35mm x Height 130mm each, Image#2-3 Width 130mm x Depth 60mm x Height 105 mm each, Image#4 Width, Depth, Height 85mm each
Tags: Food packaging, Design, Collage, Photoshop, Surrealism, Quirky, Dreamy, Colourful, Candy, Lucid Dream
Production Technology: To construct a unique collage, photoshop was used to create the tone, colour, and mixture of images.
Design Challenge: The biggest challenge of the design process was to come up with the best way to create a design that leads the viewer to visualise the scenery by only looking at each package. The combination of collaged images, as well as the subtle tone and colour changes, complete the whole design.
Research: During the research, the key purpose was to look for what kind of design approach would ideally lead users to imagine what they see on the package, as if they were the protagonist of the dream. Illustrating was considered at the beginning to present each dream. This way, though, might feel lack of realism and make it difficult for users to build a connection. Therefore, after considerations, photoshop was chosen to create collages of different elements to finalise the designs of the packages.
Inspiration: There are always setbacks in life, and sometimes lucid dreams are the only place to get comfort and where dreamers can freely control. The concept behind this shop is to let their customers to have a taste of their own lucid dreams. In French, bon bon means candy, and bonne nuit means good night. Therefore, the two French words combined together become the brand name, BonBonne Nuit.
Project Duration: BonBonne Nuit was created and finished in March 2020 in Vancouver.
Operation Flow: Three pouches, three mini round boxes and two rectangular handle boxes, each with various special flavours of sweets.
Patents: Copyrights belong to Ka Wai (Rae) Tsun, 2020.