Lipton Pop Art Special Edition Chirongwa Chikuru: Dhizaini yeKapu yeZvinwiwa by PepsiCo Design and Innovation

Lipton Pop Art Special Edition Chirongwa Chikuru: Dhizaini yeKapu yeZvinwiwa by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Mubairo weBronzi we A' Design Award in Dhizaini yePakejingi Competition Category.

BronziPakejingi· 2021

Lipton Pop Art Special Edition Chirongwa Chikuru: Dhizaini yeKapu yeZvinwiwa

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

Mubairo weBronzi we A' Design Award Winner in Pakejingi Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Lipton Pop Art Special Edition Chirongwa Chikuru: Dhizaini yeKapu yeZvinwiwa

Mabhuku Emashoko: Lipton Pop Art Special Edition icollection yekapu diki dzezvinwiwa dzakagadzirirwa musika weRussia. Kapu imwe neimwe ye250 ml ine mifananidzo inopenya inobva pane bold aesthetic ye Pop Art nemaitiro evanyori vane rutivi rwakasarudzika. Mifananidzo ine ruvara inosanganiswa nehunhu hunotamba uye hune ndangariro dzeLipton brand. Chinangwa ndechekuunza chikamu chegallery experience mumachitengesero uye kubatsira packaging kuti ipenye pashelf ine zvakawanda. Format diki iri lightweight uye nyore kutakura, saka chinwiwa chinokwana kunwiwa uchifamba-famba.

The Recognition

About the Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Lipton Pop Art Special Edition Chirongwa Chikuru: Dhizaini yeKapu yeZvinwiwa, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Lipton Pop Art Special Edition Chirongwa Chikuru: Dhizaini yeKapu yeZvinwiwa inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Lipton Pop Art Special Edition Chirongwa Chikuru: Dhizaini yeKapu yeZvinwiwa inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Lipton Pop Art Edition is a unique collection of 250 ml miniature cans, available only in Russia, devoted to the bold and modern aesthetic of Pop Art. Informed by distinctive artists styles, the PepsiCo design team combined bright and inspiring designs with Liptons spirited and imaginative brand personality in order to reimagine this Lipton packaging.
Tags: Packaging, Beverage
Inspiration: Aiming to bring a bit of the gallery experience to stores, Lipton Art Special Edition stands out on shelf and helps to reassert Liptons voice in the crowded beverage market. Along with the category disrupting graphic design, the 250 ml miniature format is lightweight, ultra portable and allows for easy consumption on the go.
Team Members: PepsiCo Design & Innovation

Read the Press Release