Goridhe Pakejingi · 2021
Pepsi New Year 2020 Kupaka kweZvinwiwa
by PepsiCo Design and Innovation
- Mubairo weGoridhe we A' Design Award 2021 in Pakejingi
- CLIENT: PepsiCo Design & Innovation
- Estimated Number of Design Views: 34,941
- Verification code 5A72A4A3B1 · Verify this award
Colors
About Pepsi New Year 2020 Kupaka kweZvinwiwa
Pepsi New Year 2020 iboka remagaba ezvinwiwa akagadzirwa mashoma akasarudzika akagadzirirwa mwaka weGore Idzva muRussia. Gaba rimwe nerimwe rine mabhii akagadzirwa zvakasarudzika uye shoko pfupi rinotorwa kubva mutsika dzenzvimbo iyoyo, mafaro netsika dzemagariro. Mashoko aya ane mataurirwo emunhu pachake, saka vatengi vanogona kusarudza riya rinonzwika serinonyanya kuenderana navo. Hashtag inogovanwa yemitsara iyi, inoshandurwa ichinzi tora Pepsi kana, inokoka kudyidzana panhepfenyuro dzemagariro. Nzira yekugadzira inochinjika inobvumira kuti pfungwa iyi igadziriswe kune dzimwe misika yenzvimbo, ichiwedzera nekuita kuti mhemberero yeGore Idzva ive yemunhu pachake.
About the Mubairo weGoridhe we A' Design Award
Mubairo weGoridhe we A' Design Award wakahwinwa ne Pepsi New Year 2020 Kupaka kweZvinwiwa, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini ekutanga, anoshamisa uye akanakisa. Vakunda veGoridhe mabasa ane zvitsva zvakawanda, ane chiratidzo uye anopenya, anoratidza njere, uchenjeri nehunyanzvi hwevagadziri vawo. Pepsi New Year 2020 Kupaka kweZvinwiwa inotarisirwa kuva chigadzirwa chinorumbidzwa kwazvo, chinoita mafambiro matsva uye chakakura, chinopa kukosha kusati kwamboonekwa. Dhizaini iyi yakahwina Mubairo weGoridhe we A' Design Award basa rinoshamisa, rinoremekedzwa, rinobatsira zvikuru uye rinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Pepsi New Year 2020 Kupaka kweZvinwiwa inomutsa manzwiro akasimba ekuda, inomutsa mwoyo, inokurudzira kugadzira uye inotikwezva.
Press Kit
- Unique Properties
- This set of limited edition Pepsi cans, available in Russia, celebrates the spirit of the 2020 New Year. Across brands, limited editions are extremely popular during this time of year and Pepsi needed an eye-catching concept of its own to promote with the launch of the New Year. Embracing beloved traditions during this time of year, these designs aim to engage consumers further with social media interaction. Every design also includes the series hashtag, which translates as #takepepsiif, inviting consumers to choose the New Year message that feels most relevant to them.
- Tags
- Packaging, Beverage
- Inspiration
- Each can design features a distinctive custom-made typeface and iconic messaging, based on local culture and habits, humor and traditions which makes every can feel personal. The flexible design approach allows the concept to easily be adapted for local markets, expanding and personalizing the celebration of the New Year.
