Goridhe Pakejingi · 2021
Constellation Kupakira Chibhatidzo
by Sunhwa Lee and Wenyuan Chen
- Mubairo weGoridhe we A' Design Award 2021 in Pakejingi
- CLIENT: Zippo (China) Outdoor Products Co., Ltd.
- Estimated Number of Design Views: 30,534
- Verification code 8328C9E07E · Verify this award
Colors
About Constellation Kupakira Chibhatidzo
Constellation idhizaini yekupakira yechikamu chishoma yezvibhatidzo zvinounganidzwa. Kupakira uku kunovhenekera kuburikidza nemadota madiki pamusoro pako, uye marambi anogona kubatidzwa rimwe nerimwe kuti aumbe zviratidzo zvakasiyana zvenyeredzi (zodiac). Pakupera kwechiitiko ichi, marambi anononoka kudzima nekuvhenekera zvishoma nezvishoma. Chiitiko chemarambi ichi chinogona kuchajwa netambo yeUSB uye chinogara maawa gumi nemaviri kana chazadzwa. Zvibhatidzo zvinobatirira pakupakira kwemukati nemamagineti, saka bhokisi rinogonawo kushandiswa sechiratidziro. Chibhawa chinovanzika chine mativi matatu chinopetenurwa kumashure kuti kupakira kumire kwakati twasu. Bepa ndiro rinonyanya kushandiswa.
About the Mubairo weGoridhe we A' Design Award
Mubairo weGoridhe we A' Design Award wakahwinwa ne Constellation Kupakira Chibhatidzo, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini ekutanga, anoshamisa uye akanakisa. Vakunda veGoridhe mabasa ane zvitsva zvakawanda, ane chiratidzo uye anopenya, anoratidza njere, uchenjeri nehunyanzvi hwevagadziri vawo. Constellation Kupakira Chibhatidzo inotarisirwa kuva chigadzirwa chinorumbidzwa kwazvo, chinoita mafambiro matsva uye chakakura, chinopa kukosha kusati kwamboonekwa. Dhizaini iyi yakahwina Mubairo weGoridhe we A' Design Award basa rinoshamisa, rinoremekedzwa, rinobatsira zvikuru uye rinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Constellation Kupakira Chibhatidzo inomutsa manzwiro akasimba ekuda, inomutsa mwoyo, inokurudzira kugadzira uye inotikwezva.
Press Kit
- Unique Properties
- The packaging engages the user by lighting up. It is turned on, one by one and is connected together to create different zodiac signs. It enhances the esthetic aspect of the packaging and highlights the concept in a unique way. The lighters can be directly placed on top of the inner packaging as magnets are attached underneath. Moreover, the packaging can be used as a display tool - the user can make it stand by pulling out a triangular bar which is hidden on the back side of the packaging.
- Dimensions & Packaging
- Outbox size: 435x435x123mm
Inner plate size: 365x75mm - Tags
- Zippo, lighter, packaging, packaging design, innovative, inspiring
- Production Technology
- The company always considers sustainability when it comes to deciding packaging materials. Predominately paper was used to create the packaging.
- Design Challenge
- To achieve the light effect, the team collaborated with several engineers for more than two months. They helped the team develop and establish a new light program, according to the design specifically. As the effect was not exist previously, it was the most challenging part of the project, according to the designer. After several trials, the team were able to install the effect and successfully attached it in the packaging.
- Research
- Based on the team's market research as well as target audience analysis, the team were able to complete a deep dive into market potential.
As the lighter products in the packaging are under high-end product line of Zippo, it was crucial to appeal Zippo enthusiasts and loyal consumers who regularly collect the brand's products. - Inspiration
- The each constellation lighter was designed based on different zodiac signs. It aims to appeal to Zippo enthusiastic - provide a comprehensive collection to them, the packaging was exclusively developed as a limited edition with only a hundred units produced.
The overall shape of the inner packaging was inspired by a spaceship and the surface was designed with a simple and abstract image which represents beautiful stars at night. - Project Duration
- The project started in April 2020 and launched in February 2021 in China.
- Operation Flow
- The light effect shines through the small dots on the surface of the packaging. At the end of the effect, the lights are slowly breathing. The effect is rechargeable with an enveloped USB cable and it lasts for twelve hours once it is fully charged. Also, the effect can be easily turned on and off by pressing a switch, which is installed in the packaging - it was designed with a consideration of the cost and energy efficiency.
- Patents
- Registrant's name: ZIPPO MANUFACTURING COMPANY
Trademark No.347274
The trademark under Reg. No. 347274 in Class 34 has been approved for renewal. The valid period of registration is extended to April 29, 2029. - Image Credits
- ©copyright, 2020, all the submitted photography, illustration, and video, Creative Center Shanghai - Zippo (China) Outdoor Products Co., Ltd.
