Pulatinamu Pakejingi · 2021
Yamamotoyama Rebranded Tea Package
- Mubairo wePulatinamu we A' Design Award 2021 in Pakejingi
- CLIENT: Nosigner
- Estimated Number of Design Views: 198,796
- Verification code 1383A3EBDB · Verify this award
Colors
About Yamamotoyama Rebranded Tea Package
Yamamotoyama ndomumwe wekare uye akasimbiswa vatengesi tii muJapan. Yave yekutanga kutengesa Green tea nhasi. Iine pfungwa yeKudzokera kune kwakabva Edo, NOSIGNER vakagadziridza mapakeji kuti vachengetedze tsika yetii mhenyu uye kuipfuudza kune ramangwana. Kuvaita zvechizvino-zvino uchichengeta runako rwemhando yenhoroondo refu, NOSIGNER akataura nezvemavara echinyakare uye chimiro chemipumburu ine Yamamotoyama's epakutanga macrests uye calligraphy maitiro eEdo.
About the Mubairo wePulatinamu we A' Design Award
Mubairo wePulatinamu we A' Design Award wakahwinwa ne Yamamotoyama Rebranded Tea Package, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana chaizvo, akanaka uye anoyevedza. Vakunda vePulatinamu zvishamiso zvekugadzira, uchapupu hwemiganhu yekugadzira kwepfungwa, uye vanoratidza unyanzvi husingakundikani nenjere dzevagadziri vavo. Madhizaini aya anotarisirwa kuva mabasa anozivikanwa kwazvo anotsanangura runako rwenguva, anobatsira kugara zvakanaka kwenharaunda uye anosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Yamamotoyama Rebranded Tea Package inoratidza chiyero chepamusoro-soro chekunaka uye pasina kupokana inoita kuti nyika ive nzvimbo iri nani nehunhu hwayo hunobatsira uye hune basa. Yamamotoyama Rebranded Tea Package ibasa rakahwina Mubairo wePulatinamu we A' Design Award rinomutsa zvishuvo, rinokurudzira, rinotifadza uye rinomutsa mufaro mukuru.
Press Kit
- Unique Properties
- "YAMAMOTOYAMA" is one of the oldest and most established tea merchants in Japan. It has been the first to sell Green tea today.
With the concept of "Return to the origin of Edo", we have redesigned the packages to keep the traditional tea culture alive and pass it on to the future. To make them modern while retaining the charm of the long history brand, we referred to the traditional colours and structure of the scrolls with YAMAMOTOYAMA’s original small crests and the calligraphy style of Edo. - Inspiration
- To rebrand YAMAMOTOYAMA, the aesthetic sense of the Edo period was the key. There was a unique culture of layering colours called Color Matching. For new packages, we selected from among the traditional Japanese colours based on the concept of that culture. The psychological impressions of the colours were chosen to reflect the taste and regional characteristics of the tea. The branding expresses the traditional tea culture as a bridge to connect tradition with the future.
- Image Credits
- Photography: Sato Kunihiko
