Gogoon Kupakeja kweZvinwiwa Zvine Doro naWen Liu, Bo Zheng and Weijie Kang

Dhizaini Gogoon Kupakeja kweZvinwiwa Zvine Doro naWen Liu, Bo Zheng and Weijie Kang ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2021 Mubairo weGoridhe we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

GoridhePakejingi· 2021

Gogoon Kupakeja kweZvinwiwa Zvine Doro

na Wen Liu, Bo Zheng and Weijie Kang

Mutengi: Luzhou Laojiao Co., Ltd.china

Mukundi weMubairo weGoridhe we A' Design Award muChikwata chePakejingi

41,515

Mukundi weMubairo Akasimbiswa

Simbisa Mamiriro eMubairo we#119505

Shanyira Saiti Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

Mavara

Dhizaini

Nezvekwa Gogoon Kupakeja kweZvinwiwa Zvine Doro

Gogoon ibhodhoro nedhizaini yekupakeja yebaijiu, doro rakagayirwa reChina. Bhodhoro rine chimiro chakareruka chedenderedzwa chinoratidza kuchena. Pfudzi racho rine mhando yesando inoratidza umhizha hwakangwarira. Muviri wacho wakapedziswa neyakatsetseka texture yechiedza chemasikati inopenya chiedza pamusoro pese. Chivharo chinosanganisa simbi, texture yedehwe nehuni, zvichipa chimiro chakareruka texture yakapfuma. Bhodhoro rine hupamhi hwe75 mm, hudzamu hwe75 mm nekureba kwe260 mm. Dhizaini iyi inoratidza baijiu mumhando yehumbozha hwakareruka kuboka idzva revatengi.

Kuzivikanwa

Nezve Mubairo weGoridhe we A' Design Award

Mubairo weGoridhe we A' Design Award wakahwinwa ne Gogoon Kupakeja kweZvinwiwa Zvine Doro, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini ekutanga, anoshamisa uye akanakisa. Vakunda veGoridhe mabasa ane zvitsva zvakawanda, ane chiratidzo uye anopenya, anoratidza njere, uchenjeri nehunyanzvi hwevagadziri vawo. Gogoon Kupakeja kweZvinwiwa Zvine Doro inotarisirwa kuva chigadzirwa chinorumbidzwa kwazvo, chinoita mafambiro matsva uye chakakura, chinopa kukosha kusati kwamboonekwa. Dhizaini iyi yakahwina Mubairo weGoridhe we A' Design Award basa rinoshamisa, rinoremekedzwa, rinobatsira zvikuru uye rinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Gogoon Kupakeja kweZvinwiwa Zvine Doro inomutsa manzwiro akasimba ekuda, inomutsa mwoyo, inokurudzira kugadzira uye inotikwezva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Luzhou Laojiao launched a new strategic brand "Gogoon", laying out the new consumption era of China's consumption upgrade and the rise of light luxury consumption. Gogoon is positioned as the first new light luxury baijiu in China's baijiu industry, pioneering the quality standard of Chinese light luxury baijiu, also innovation leads the era of light luxury baijiu consumption, and opens the third trend of Luzhou Laojiao.
Kukura & Kupakiwa: Width 75mm* Depth 75mm* Height 260mm
Matagi: LUZHOU LAOJIAO, Baijiu, Baijiu packaging, Gogoon
Tekinoroji Yekugadzira: The bottle cap is made of metal, leather grain and wood, which interprets simplicity without losing the texture. The shoulder of the bottle is designed with hammer patterns which symbolizes the ultimate craftsmanship, indicating that only after thousands of trials can the highlight moment of life be achieved. The bottle body uses delicate and textured daylight grain, such as dazzling sunlight, which release full positive energy. This is the unique visual symbol of Gogoon, and it defines the new design style of high-end Baijiu bottle.
Changamire yeDhizaini: Four major innovations: No.1: A category which is the leading brand of high-end Baijiu bottle. No.2: A quality which is the high standard of consumers for a better life. No.3: A brand which creates high-end brand characteristic and wins cultural belongingness and brand recognition. No.4: A value experience, which does a good job in cultural experience of producing region and consumer communication to enhance cultural value. Gogoon intends to promote the development and prosperity of China's high-end Baijiu bottle product.
Tsvakurudzo: The most important thing in commercial design is to find the aesthetic logic that fits this era! Design is dynamic, it is always changing, because the public aesthetics is always changing, and there will even be flashback in a certain period of time. Therefore, no design concept and design style can stand forever, but from the current stage, the design of the trinity of genes, aesthetics and experience is the product direction of the Baijiu industry.
Chikurudziro: Gogoon's core concept is the ultimate attitude under light luxuryism. The simple cylindrical bottle design has the experience to the inner purity. The shoulder of the bottle is designed with hammer patterns which symbolizes the ultimate craftsmanship, indicating that only after thousands of trials can the highlight moment of life be achieved. Therefore， the bottle body uses different wavelengths of light to combine as dazzling light, which implies that a new consumer era is blooming.
Nguva yePurojekiti: 2020.01~2020.03 Shenzhen, China
Mafambiro eBasa: "Gogoon" is a new product based on theoretical innovation and consumption upgrades. It completely subverts consumers' perception of traditional bottle Baijiu. The time of pseudo-innovation using conceptual gimmicks in the past has passed! Gogoon proposes the light luxury standard for the first time in the Baijiu industry, which not only creates a new life proposition and value standard. It also respects consumers in the true sense and abandons pseudo-innovation.
Nhengo dzeTimu: Designer:Wen Liu
Designer:Bo Zheng
Designer:Weijie Kang