Genki Forest Chirongwa Chekupakita Bhotoro reMvura ine Gasi by Genki Forest

Genki Forest Chirongwa Chekupakita Bhotoro reMvura ine Gasi by Genki Forest is a highly esteemed winner of the very prestigious 2021 Mubairo weSimbi we A' Design Award in Dhizaini yePakejingi Competition Category.

SimbiPakejingi· 2021

Genki Forest Chirongwa Chekupakita Bhotoro reMvura ine Gasi

by Genki Forest

Client: Genki Forest (Beijing) Food Technology Group Co., Ltd.

Mubairo weSimbi we A' Design Award Winner in Pakejingi Category

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Verified Award Winner

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Colors

The Design

About Genki Forest Chirongwa Chekupakita Bhotoro reMvura ine Gasi

Genki Forest ndicho chirongwa chekupakita bhotoro remvura ine gasi. Bhotoro racho rakagadzirwa neyaPET, iyo iri plastic yakareruka uye inoonekera napakati payo, inodzivirira kukuvara uye inobatsira kuchengetedza carbondioxide mukati. Chitara chakakura chemutsara wechiChinese, chakatorwa pfungwa dzacho kubva mune tsika dzekare dzekunyora zvakanaka (calligraphy), chinoiswa pamusoro pechidziviriro chakachena chakafara. Izvi zvinopa lebhuru chimiro chakareruka uye chemazuva ano. Mutoro webhotoro wakatetepa zvakanaka, uye nzvimbo yakamanikana zvikuru iri panzvimbo inobatwa neruoko, izvo zvinowedzera kunyorova pakubata. Pabendekete pebhotoro pane mudzingirwo wezvimiro zvematatu zvakadzikira mukati (concave triangles), uye chidziviriro chakadhindwa nemuseve unoratidza kuti bhotoro rinovhurwa sei. Bhotoro iri rakayera 67.3 mm paupamhi uye 209.25 mm pahurefu.

The Recognition

About the Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Genki Forest Chirongwa Chekupakita Bhotoro reMvura ine Gasi, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Genki Forest Chirongwa Chekupakita Bhotoro reMvura ine Gasi inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Genki Forest Chirongwa Chekupakita Bhotoro reMvura ine Gasi inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The eye-catching Chinese word "pneuma" here has three different meanings. The first one is product attributes and characteristics, that is, sparkling water. The second one is the brand attribute,as pneuma share the same meaning with Genki. Due to this, the word "pneuma" can easily establish the connection with the brand "Genki Forest". The third one is the meaning of lively, energetic, optimistic and healthy, which coincides with the health attribute of the product itself and the oriental cultural charm and oriental aesthetic concept of product design.
Dimensions & Packaging: Width 67.3mm x Height 209.25mm
Tags: Branding, Packaging, bottle, 3D, water
Production Technology: The products are packaged in PET, which means that the bottle contains a plastic material called polyethylene terephthalate, or PET for short. PET is a polymer produced by the combination of terephthalic acid and ethylene glycol. PET plastic has the characteristics of light weight, high transparency, and impact resistancewhich helps to prevent the escape of carbon dioxide. PET bottles have low environmental pollution and energy consumption, so it gradually replaces traditional packaging materials with the rising awareness of environmental protection.
Design Challenge: We have noticed that it is important to make products be clear at a glance when placing them on the miscellaneous shelves. To solve that, we have adopted stimulating colors to draw intentions of consumers. We have also acknowledged the guiding functions of the general consumers colour recognition. We picked the quietly elegant colours such as large areas of black and white, given consumers a simple but fashion impression.
Research: We are insisting on operating the product research, development and design from the perspectives of consumers. Satisfy more consumers needs throughout our huge base of marketing research.
Inspiration: The design concept mainly comes from Apple's simple product design and Dieter Rams' design concept that less is more. The package using a large area of white, which is intended to reflect the simple and modern design sense; At the same time, influenced by the ancient Chinese calligraphy works, the large black word "pneuma" is adopted, which makes the whole product feel more oriental.
Project Duration: The project started in May 2018.
Operation Flow: IIn terms of bottle design, the overall outline gives people a smooth feeling, just like the smooth body curve of dolphins. The thinnest part is just in the part of the consumer's hand, which increases the stability and comfort of the grip in function. The shoulder of the bottle adopts a concave triangular pattern, which is arranged in a circle. Open and directional arrows are printed on the bottle cap, so that consumers can easily open it, and the interactive experience is improved.
Team Members: Siyang Cai
Chu Xu
Image Credits: Siyang Cai