Organic Chiratidzo cheWaini by Ximena Ureta

Organic Chiratidzo cheWaini by Ximena Ureta is a highly esteemed winner of the very prestigious 2021 Mubairo weGoridhe we A' Design Award in Dhizaini yePakejingi Competition Category.

GoridhePakejingi· 2021

Organic Chiratidzo cheWaini

by Ximena Ureta

Client: MontGras

Mubairo weGoridhe we A' Design Award Winner in Pakejingi Category

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Verified Award Winner

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Colors

The Design

About Organic Chiratidzo cheWaini

Organic idhizaini yechiratidzo chewaini yakagadzirirwa mhando yewaini ine chitupa chekuti ndeye organic uye vegan. Chiratidzo ichi chakafemerwa nehupenyu hwezvisikwa hunozvichengetedza hwega hweminda yemizambiringa ye-organic, iyo inorimwa pasina makemikari kana zvigadzirwa zvakagadzirwa nemaoko. Kuenzana ikoko kwezvisikwa kunodzivirira mizambiringa kubva kuzvipembenene nezvirwere uye kunotsigira hutano hwemazambiringa. Chiratidzo ichi chinodhindwa papepa rakadzokororwa rine chitupa mumavara mana akakosha, richishandisa digital offset ine mapedzisiro esilkscreen uye varnish inodzivirira. Zvinyorwa zvakadhindwa zvakasimudzwa zvinotsiva kudhindwa kwesimbi, saka mafoiri ane simbi anodziviswa.

The Recognition

About the Mubairo weGoridhe we A' Design Award

Mubairo weGoridhe we A' Design Award wakahwinwa ne Organic Chiratidzo cheWaini, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini ekutanga, anoshamisa uye akanakisa. Vakunda veGoridhe mabasa ane zvitsva zvakawanda, ane chiratidzo uye anopenya, anoratidza njere, uchenjeri nehunyanzvi hwevagadziri vawo. Organic Chiratidzo cheWaini inotarisirwa kuva chigadzirwa chinorumbidzwa kwazvo, chinoita mafambiro matsva uye chakakura, chinopa kukosha kusati kwamboonekwa. Dhizaini iyi yakahwina Mubairo weGoridhe we A' Design Award basa rinoshamisa, rinoremekedzwa, rinobatsira zvikuru uye rinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Organic Chiratidzo cheWaini inomutsa manzwiro akasimba ekuda, inomutsa mwoyo, inokurudzira kugadzira uye inotikwezva.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: MontGras Organic declares the principles of the Gras Family, a socially responsible family. All MontGras wines will be totally summer wines from 2020. This line reflects handcraft and its dedication in the production processes, fundamental pillars of this brand.
The Sauvignon Blanc and Pinot Noir correspond to D.O. Mulchen, Bío-Bío Valley, one of the southernmost wine-producing regions in Chile.
Dimensions & Packaging: Burgundy Label Dimension: 105x114 mm. Taper of 2 mm per side.
Burgundy Label Size: 105x90 mm.
Tags: Wine label, packaging, design, MontGras, Ximena Ureta, Organic, Chilean wine.
Production Technology: Printed on State 100 paper (89 grs / m2), in 4 special colors, in Digital Offset with silkscreen finishes and protective varnish.
Design Challenge: MontGras has developed a new brand architecture and positioning and, consequently, the need has arisen to create a new portfolio that is more attractive, relevant and innovative, as well as able to communicate the new positioning sought by the company, which was called as "Boldly Attractive", this has been our challenge, to live up to the requirements.
Research: We investigated how to create a product whose materials and manufacturing would be environmentally friendly. With a lightweight bottle and label printed on 100% recycled paper, with FSC certification, avoiding the use of metallised foils. A simulation of printed reliefs was made to avoid metallic stamping.
Inspiration: Organic, Naturally Crafted, is inspired by the self-sustaining ecosystem created in organic vineyards, without the use of chemicals and synthetics. This ecosystem, generated in the vineyard, is fundamental to achieve a natural balance that protects the vineyards from pests and diseases. That is why we highlight the natural ecosystem that lives within organic vineyards, as they are responsible for the health and fertilization of the grapes. This is a certified organic and vegan wine brand.
Project Duration: This project started in June 2020 in Santiago, Chile and ended in January 2021.
Operation Flow: MontGras Organic consumer is very widely spread, both domestically and internationally, in key markets such as Korea, China, USA, Chile, Canada, Denmark, Brazil, Japan and UK.
Team Members: Art Direction and Design: Ximena Ureta. Graphic Design: Dante Curin. Production: Juan Rojas. MontGras Corporate Image: Ximena Ureta. Illustrations: Benjamin Diéguez. Label Printing: Artica Impresores. Screw cap: Amcor. Capsule: Torrens.
Image Credits: Image #1: Estudio Navarro, Image #2: Estudio Navarro, Image #3: Estudio Navarro, Image #4: Estudio Navarro, Image #5: Jorge Brantmayer