Yanjing White Beer Kupakedza Doro naGen Xu and Feihu Han

Dhizaini Yanjing White Beer Kupakedza Doro naGen Xu and Feihu Han ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2021 Mubairo weBronzi we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

BronziPakejingi· 2021

Yanjing White Beer Kupakedza Doro

na Gen Xu and Feihu Han

Mutengi: Beijing Yanjing Brewery Co.,Ltd.

Mukundi weMubairo weBronzi we A' Design Award muChikwata chePakejingi

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Dhizaini

Nezvekwa Yanjing White Beer Kupakedza Doro

Yanjing White Beer ndeye dhizaini yekupakedza yedoro rine bhodhoro nekani. Mifananidzo inosanganisa zvinhu zveChinese neGerman tsika, nemavara akatorwa kubhachi renhabvu yeGerman, uye mifananidzo yemarudzi eminda nehops sechiratidzo cherukudzo kuGermany, kwakabva doro rechena. Peji rakagadzirwa sechidzitiro rinoratidza zita zvinobudirira uye rinochengetedza kuenzana kwedhizaini. Kani inoenzana neruoko rwenhengo yenhengo yakawanda kuti ibatike zvakachengeteka, uye bhodhoro rakagadzirwa nokudimbuka rinogona kubatwa pahuremu hwepi neapi. Bhodhoro rakagadzirwa negirazi rinodzoserwa, uye kani nesimbi yealuminiamu inodzoserwa.

Kuzivikanwa

Nezve Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Yanjing White Beer Kupakedza Doro, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Yanjing White Beer Kupakedza Doro inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Yanjing White Beer Kupakedza Doro inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Yanjing white beer is a new brand promoted by Yanjing Group, which integrates the alcohol and sports culture of China and German. The designing elements are based on the uniform of German football team. While the malt and hops symbolize the fusion of eastern and western culture as well as respect for the original place of white beer. This design helps spread the concept of white beer and also makes the package more recognizable.
Kukura & Kupakiwa: 67.4*67.4*248mm, 54*54*170mm
Matagi: White beer, liquor package, fashionable appearance, cultural connotation, innovative interaction
Tekinoroji Yekugadzira: The package of Yanjing White Beer is made of recyclable aluminum material (canned beer) and recyclable glass (bottled beer). The integrated bottle saves material cost. By presenting the pure ingredients of beer-making, malt and hops, customers can taste the special and abundant flavor of beer and get perfect drinking experience.
Changamire yeDhizaini: The white beer has been an independent category in Chinese market, but there is further room for the improvement of its market awareness, which still belongs to minor beer. With innovation in terms of fermentation, materials and craft, it guides the new trend of healthy liquor-drinking. Meanwhile, it breaks the market situation of white beer, stimulating the consumption of white beer, refreshing the traditional cognition of white beer and building brand image by the logo and original package.
Tsvakurudzo: According to research, most alcohol consumers pursue high-end, individual and high-quality products. And traditional white beer emphasizes foreign background and European and American culture, which does not cater to the aesthetics and taste of Chinese customers. While the new package of Yanjing white beer introduces Chinese characteristics on this basis, which shows the confidence of Yanjing Beer on Chinese culture.
Chikurudziro: The package design is inspired by the pure ingredients in malt and hops. The entire package adopts shield-like title, which matches with the recognizable slogan well and highlights the words of White Beer. Meanwhile, the Chinese and German cultural elements, malt, hops and German football team are used as decoration, which shows respect for German, the original place of white beer.
Nguva yePurojekiti: The project was started in Beijing in September, 2020 and put on sale in November, 2020.
Mafambiro eBasa: The can of white beer is designed according to the palm size of most customers so as to facilitate their holding and grasping and avoid easy slipping. While the bottled white beer adopts tapered design so that customers can grasp it properly at any height. The pull ring design on the cap can allow customers to easily open it without an opener at any time and any place.
Nhengo dzeTimu: Feihu Han
Gen Xu
Da Wu