Solemici Packaging Primary Function: Kupakita Zvigadzirwa Zvenyama by Dmitry Kultygin is a highly esteemed winner of the very prestigious 2021 Mubairo weSirivha we A' Design Award in Dhizaini yePakejingi Competition Category.
SirivhaPakejingi· 2021
Solemici Packaging Primary Function: Kupakita Zvigadzirwa Zvenyama
Client: Dmitry Kultygin
Mubairo weSirivha we A' Design Award Winner in Pakejingi Category
Verified Award Winner
Verify Award Status for #120913The Design
About Solemici Packaging Primary Function: Kupakita Zvigadzirwa Zvenyama
Solemici ipakita rakagadzirirwa zvinonaka zvenyama yekuItaly seri salami neprosciutto. Dhizaini iyi inoenzanisa kunaka kwechigadzirwa nemabasa makuru eumhizha hweRenaissance. Pakita huru itireyi yepurasitiki yakadhindwa nemufananidzo wemabwe emarble. Musoro wepepa unogadzirwa nekudhinda kweoffset uye kudhinda kwegoridhe foil, izvo zvinotsigira hunhu hwepamusoro hwechigadzirwa. Tireyi ine kureba kwemamiritsa 225 uye upamhi hwemamiritsa 123. Mavara anopenya nezvidimbu zvinopesana zvinobatsira chigadzirwa kuti chibude pachena pashelufu yechitoro. Dhizaini iyi inoratidzawo kuremekedza nzira dzechinyakare dzekugadzira.
The Recognition
About the Mubairo weSirivha we A' Design Award
Mubairo weSirivha we A' Design Award wakahwinwa ne Solemici Packaging Primary Function: Kupakita Zvigadzirwa Zvenyama, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Solemici Packaging Primary Function: Kupakita Zvigadzirwa Zvenyama inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Solemici Packaging Primary Function: Kupakita Zvigadzirwa Zvenyama chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The unique design emphasizes the attentive attitude of the manufacturer to the product and respect for the traditions of production. Bright packaging and contrasting details distinguish the product on the shelf among competitors. The use of gold foil stamping enhances the premium character of the product. All this makes the product more attractive to consumers and helps them make a purchase decision faster.
- Dimensions & Packaging
- Plastic tray size: height - 225 mm, width - 123 mm. Paper header size: height - 110 mm, width - 128 mm.
- Tags
- Salame, Meat Delicacies, Renaissance, Italy, Packaging, Branding
- Production Technology
- The main packaging is a plastic tray with marble texture printing. The paper header is printed using offset printing and gold foil stamping.
- Design Challenge
- The packaging was supposed to convey the quality and reliability of the brand, inspire consumers to buy. First of all, it was necessary to find effective design elements that would speak about the taste and quality of the product, emphasize the attentive attitude of the manufacturer to the traditions of production. And the packaging had to be harmonious, clear and not overloaded with information. The second task was to create an emotional image that would attract the target audience and distinguish the packaging from the competitors.
- Research
- The main task in the development of the design was to find a metaphor that is understandable to the consumer. The comparison of meat delicacies with masterpieces of Renaissance art allowed us to show the superiority of the product over its competitors and to emphasize the rich traditions of Italy in the production of salami, prosciutto and other delicacies.
- Inspiration
- Italy has made a huge contribution to world culture. During the Renaissance, the greatest masterpieces were created by such masters as Michelangelo, Bernini and many others. The Italians turn everything into art. Even meat delicacies are a masterpiece to be delighted — delighted for their taste.
- Project Duration
- The project started in December 2020 in Moscow
- Operation Flow
- Interaction with the end customer takes place on the store shelf. An interesting metaphor of comparing the taste of meat delicacies with masterpieces of art allows the consumer to make the right choice.
- Team Members
- Designer: Dmitry Kultygin
3D visualization: Pavel Gubin
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