Luzhou Laojiao 1915 Primary Function: Kupakeja kweBhodhoro reDoro by Haijun Shen

Luzhou Laojiao 1915 Primary Function: Kupakeja kweBhodhoro reDoro by Haijun Shen is a highly esteemed winner of the very prestigious 2021 Mubairo weSirivha we A' Design Award in Dhizaini yePakejingi Competition Category.

SirivhaPakejingi· 2021

Luzhou Laojiao 1915 Primary Function: Kupakeja kweBhodhoro reDoro

by Haijun Shen

Client: DIGA Creative design

Mubairo weSirivha we A' Design Award Winner in Pakejingi Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Luzhou Laojiao 1915 Primary Function: Kupakeja kweBhodhoro reDoro

Luzhou Laojiao 1915 ipakeja yedoro rechiChina rinonzi baijiu. Bhodhoro rakagadzirwa kufanana nechikepe chinofamba, uye zviratidzo zvinooneka zvakatorwa kubva pamepu yeJiangyang yekuLuzhou. Chimiro chakakombama chinoreva mvura inoyerera mukati uye chinopa manzwiro akanaka muruoko. Bhodhoro rakagadzirwa negirazi rine ruvara rwakasprei uye rine chiratidzo chezita rakaiswapo. Bhokisi rakapedziswa nebronzing, embossing uye chiratidzo chezita chakaiswapo. Pakeja ine chiyero che58 ne158 ne350 mamirimita. Chinangwa ndechekutaridzika kwakareruka uye kwakapfuma kune vanwi vane makore 30 kusvika 40, nemanzwiro emazuva ano epamusoro anochengetedza hunhu hwechinyakare.

The Recognition

About the Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Luzhou Laojiao 1915 Primary Function: Kupakeja kweBhodhoro reDoro, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Luzhou Laojiao 1915 Primary Function: Kupakeja kweBhodhoro reDoro inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Luzhou Laojiao 1915 Primary Function: Kupakeja kweBhodhoro reDoro chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Luzhou Laojiao introduced a new product, ChineseBaijiu, which not only declares its brand value, but also develops a kind of light and luxurious ChineseBaijiu suitable for people aged 30 to 40 in the traditional old market.
Dimensions & Packaging: 58mm×158mm×350mm
Tags: Jiangyang map，Luxury ChineseBaijiu，sailboat
Production Technology: Box: affixed brand, bronzing, embossing, bottle: glass bottle, spray color, affixed brand
Design Challenge: To express the feeling of modern high-end without losing the flavor of traditional LU ZHOU LAO JIAO CO., LTD company. Limited company, we must strike a balance. Due to the narrow line of the bottle mouth, the final process realization needs a lot of communication with the factory.
Research: Excavate the regional resources features of Luzhou where the brand is located, excavate the bottle-shaped features of each product stage of the brand, design the development trend of expression techniques, and investigate the aesthetic tendency of middle-aged people today. Through reading documents, investigation reports and on-the-spot investigation, the preparatory work for the above-mentioned preliminary design work has been completed
Inspiration: The bottle is shaped like a sailing boat, and the visual symbols are modernly refined from Luzhou Laojiao Jiangyang map. The logo of the sailing boat implies the new route of Luzhou Laojiao, riding the wind and waves; the graceful arc of the overall bottle shape is due to the flowing wine body of Luzhou Laojiao. Overall it gives people brisk, comfortable and vitality .
Project Duration: The project was launched in Shenzhen in May 2020 and is expected to be completed in May 2021
Operation Flow: Different bottle design can stand out from the crowd. The treatment of radian is not only beautiful, but also provides consumers with a comfortable hand feeling
Team Members: Haijun Shen
manling Lin