Yoyic Huojunpaopao Chinamu Chekuronga Zvinwiwa by Tingting Wang is a highly esteemed winner of the very prestigious 2021 Mubairo weBronzi we A' Design Award in Dhizaini yePakejingi Competition Category.
BronziPakejingi· 2021
Yoyic Huojunpaopao Chinamu Chekuronga Zvinwiwa
Client: High-tech MengNiu Dairy (Beijing)CO.,LTD
Mubairo weBronzi we A' Design Award Winner in Pakejingi Category
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The Design
About Yoyic Huojunpaopao Chinamu Chekuronga Zvinwiwa
Yoyic Huojunpaopao ndechinamu chebhodhoro chakagadzirirwa chinwiwa chine mabhabhuru chine maprobiotiki mapenyu. Chinwiwa ichi chinosanganisa mabhabhuru ane lactic acid bacteria pamwe chete ne maprobiotiki mapenyu, une shuga shoma uye pasina mafuta. Bhodhoro rakagadzirwa neyakachena PET inoonekera zvakanyanya kuti ipe chimiro chegirazi, ine chimiro chakareruka uye chakatetepa, ine kukwana kwemirilita 388. Rondedzero (label) inoshandisa mavara makobvu echiChinese anonyorwa nemaoko (calligraphy) pamwe nemifananidzo yemabhabhuru kuratidza simba noupenyu. Chinamu ichi chinovavarira kuratidza zvose kunaka kwekudya nehutano. Bhodhoro rinotengeswa muzvitoro zvekutenga-tenga zvinogara zvakatonhorera (cold chain) kuti maprobiotiki arambe ari mapenyu.
The Recognition
About the Mubairo weBronzi we A' Design Award
Mubairo weBronzi we A' Design Award wakahwinwa ne Yoyic Huojunpaopao Chinamu Chekuronga Zvinwiwa, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Yoyic Huojunpaopao Chinamu Chekuronga Zvinwiwa inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Yoyic Huojunpaopao Chinamu Chekuronga Zvinwiwa inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Sparkling drinks are trending in China, while there are very limited types of probiotic sparkling drinks. To take probiotic sparkling drinks to the next level, we have designed a brand-new product - huojunpaopao. As its name highlights, this drink contains live probiotics. The combination of sparkling lactic acid bacteria and live probiotics with low sugar and zero fat, making it uplifting and refreshing. Huojunpaopao also represents the brand yoyic, forming an iconic brand image.
- Dimensions & Packaging
- 388ml, PET bottle, Clear Color, Diam (max.) 64mm x Height 216 mm. We used high transparent PET materials to achieve the texture of glass.
- Tags
- yoyic, sparkling lactic acid bacteria, live probiotics, PET, Packaging Design, Bottle Design, Graphic Design
- Production Technology
- Yoyic huojunpaopao is the world's first live probiotic sparkling drink. Besides, in order to maintain the activity of the preferred Danish high-live probiotics in the product, we selected cold chain transportation and storage.
- Design Challenge
- This is a new unique product, that combines the properties of the traditional probiotic drinks with the exciting bubbling feeling of sparkling drinks. Our main challenge was to transmit the healthiness and the digestive benefits of the live probiotics using a bold and refreshing language that could gave a frizzy twist to the design.
- Research
- Our goal was to satisfy the new need of the consumer for an unconventional product that was healthy and exciting at the same time. Our target are all those people who seek for new exciting experiences, who love to try new things and want to live life at its fullest but never forgetting to pay attention to healthiness and quality. Our product was born to satisfy these needs, not only from a functional point of view, but also emotionally with our packaging design.
- Inspiration
- We wanted to convey "the coexistence of tasty and healthy". The shape is light and elegant, aesthetically in line with our young target's pursuit of healthiness. The label is designed with light and vitality as drivers. The bold character in Chinese calligraphic design and is reminiscent of exciting moments. The bubbles let's you experience the brisk vitality of "live probiotic bubble drinks" which together with the feature "full of sparklingness" are made into a visual representation.
- Project Duration
- The project started in February 2020 and ended in March 2021. Bottle sample production in Sidel Shanghai.
- Operation Flow
- HUOJUNPAOPAO are sold mainly in convenience stores in cold chain. The advanced technology and production equipment can ensure.
- Patents
- Copyrights belong to China Mengniu Dairy Co.,Ltd, 2020
- Team Members
- Lei Jiang, Jian Sun, Jun Yang, Jing Liang, Yong Zhang, Tingting Wang, Hua Xie, Xiaoyan Wang, Chengjie Ding, Chang Liu, Yincheng Liu
- Image Credits
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