Chef's Chirongwa Chikuru: Rebhero reDoro by Ana Mrazek Lugarov

Chef's Chirongwa Chikuru: Rebhero reDoro by Ana Mrazek Lugarov is a highly esteemed winner of the very prestigious 2021 Mubairo weSimbi we A' Design Award in Dhizaini yePakejingi Competition Category.

SimbiPakejingi· 2021

Chef's Chirongwa Chikuru: Rebhero reDoro

by Ana Mrazek Lugarov

Client: atelier ANII

Mubairo weSimbi we A' Design Award Winner in Pakejingi Category

12,263

Verified Award Winner

Verify Award Status for #121561

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Chef's Chirongwa Chikuru: Rebhero reDoro

Zvinyorwa zveBhuku: Chef's ndiro rebhero rakagadzirirwa mushando webasa rimwe rakagadzirwa nemubiki, muvhini wewaini uye vagadziri vedoro. Doro iri rinosanganisa unhu hwedoro newaini uye rakanangana nemusika unokosha wekudya kwepamusoro. Rebhero iri rinotevedzera mutauro wemifananidzo yemarebhero ewaini kuburikidza nekugadzirwa kusina zvakawandisa, zvinhu zvakanakisisa uye chimiro chemabhii chinoratidza umwe hunyanzvi hwenguva yazvino uye hwechinyakare. Yunifomu yechinyakare yemubiki, bhachi jena rine mabhatani matema, ndiyo yakapa pfungwa, apo mutsara wegoridhe unoratidza kunaka nekukudzwa. Kudhindwa kwe-offset, foiri regoridhe uye vhanishi ine mavara matatu (three-dimensional) zvinoiswa pamapepa asina kupfumbirwa ane texture.

The Recognition

About the Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Chef's Chirongwa Chikuru: Rebhero reDoro, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Chef's Chirongwa Chikuru: Rebhero reDoro inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Chef's Chirongwa Chikuru: Rebhero reDoro inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A label designed for collaboration beer between chef, winemaker and brewers. The beer is specific because it has the characteristics of beer and wine and was made for high gastronomy market. The label had to associate with a wine label, so a minimalist approach to design, quality materials, printing techniques that emphasize parts of the label were used. An elegant font was chosen, modern and classic. The strength of the label is that the name and design are connected, association is precise.
Dimensions & Packaging: 210 x 68 mm and 190 x 45 mm. Two different dimensions of label because beer came in two sizes, 750 ml and 375 ml.
Tags: beer, beer label, minimalistic design, elegant, sophisticated, label design
Production Technology: Paper for the label is textured, uncoated Martele blanc, offset printing, gold foil print and 3D varnish. Interesting contrasts in textures of paper and printing techniques correspond to clean and contrasting lines of graphic elements.
Design Challenge: The biggest challenge was to combine culinary, beer and wine traditions and connect it with the name of the beer and the design of the label in the cleanest and simplest way possible.
Research: Chef's beer is a complex product created in collaboration of chefs, winemakers and brewers, each of them experts in their profession. The name of the beer was a strong association in which direction to go with research and design. The chef’s uniform was very strong image around which I tried to tell a story. It was important to connect the name, the people who created it and it’s purpose. It is a gastronomic product intended to be enjoyed with a good meal.
Inspiration: Inspiration for this label was the name, the chef and his traditional uniform. White double-breasted jacket with black buttons worn by qualified chef give the label a perfect contrast. Golden line represents a visual part of uniform but also excellence and sophistication. White is intended to signify cleanliness in chef’s uniform and also on the label. Font is elegant and bold, both modern and classic.
Project Duration: The project was finished in 2020. It was created in Croatia and Slovenia. Label was designed in 2019 and printed in 2020. Beer was awarded with gold medal at the European Beer Challenge 2020 in London.
Operation Flow: By looking at a bottle of chef's beer, a minimalist visual and name, an strong association is created for the user. He is connecting the name and visual and an association of chef’s uniform is created in his mind.
Choosing the shape of the bottle may associate it with wine or champagne, but the name and a details on the label reveal that it is a very special beer.