Hankol Liquor Primary Function: Kupakeja kwe Doro by Hankol - Ji Hao and Zhang XiaoMing

Hankol Liquor Primary Function: Kupakeja kwe Doro by Hankol - Ji Hao and Zhang XiaoMing is a highly esteemed winner of the very prestigious 2021 Mubairo weSirivha we A' Design Award in Dhizaini yePakejingi Competition Category.

SirivhaPakejingi· 2021

Hankol Liquor Primary Function: Kupakeja kwe Doro

by Hankol - Ji Hao and Zhang XiaoMing

Client: HANKOL & Ji Hao/Zhang XiaoMing

Mubairo weSirivha we A' Design Award Winner in Pakejingi Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Hankol Liquor Primary Function: Kupakeja kwe Doro

Hankol ipurani yekupakeja yedoro rine kunhuwirira kwesosi. Zita iri rinoreva munhu anonwa achishinga uye achifara, izvo zvinoratidza mweya wekutarisira vanhu webhrandi. Pfungwa iyi inobva mukuravira usingaoni. Zvivakwa zvakanaka nezvakaipa zvinosanganiswa, uye chimiro chemuvambi chinoiswa muchimiro chakaipa kuti chiratidze pfungwa yekusakanganwa chinangwa chekutanga. Kunyora kwechiChinese uye chidhindo zvinoshandiswa mukunyora. Bhokisi rekunze rakagadzirwa nemateriyari eEPP asingakuvadzi nzvimbo, uye rogo yesimbi yakaiswa pachiso chepamberi.

The Recognition

About the Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Hankol Liquor Primary Function: Kupakeja kwe Doro, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Hankol Liquor Primary Function: Kupakeja kwe Doro inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Hankol Liquor Primary Function: Kupakeja kwe Doro chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hankol means a person who drinks boldly and happily, which reflects the people-oriented spirit of our brand.The design concept originates from "blind taste". Using positive and negative figures, the design skillfully integrates the founder's silhouette into the negative shape, and tells the spiritual essence of not forgetting the original intention. Chinese calligraphy and seal are used in the typeface to present the oriental cultural charm of sauce-flavour liquor.
Dimensions & Packaging: Outer box size 115mmx100mmx230mm
Tags: packaging
Production Technology: The outer packaging box uses environmentally friendly EPP materials
Design Challenge: The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
Research: Study the expression of the product itself, and then look for the possibility of glass modeling and collision with other materials
Inspiration: The design concept originates from "blind taste".
While the innovative use of environmentally friendly and degradable materials on the packaging eliminates the redundant packaging of the integrated molding design, it is also convenient for the protection of products in the transportation process. The front of the packaging is inlaid with metal logo sculpture, combined with the packaging surface texture, creating a high-end sauce-flavour liquor fashion.
Project Duration: Hankol liquor started in Shenzhen in early 2020, completed in Shenzhen in June 2020, and will be released in January 2021.
Operation Flow: The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
Team Members: HANKOL
Ji Hao
Zhang XiaoMing
Image Credits: Image all: Photographer Chen yue, 2020