OHO Lentil Chips Kupakega kweMakwapa naBold Brands

Dhizaini OHO Lentil Chips Kupakega kweMakwapa naBold Brands ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2021 Mubairo weBronzi we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

BronziPakejingi· 2021

OHO Lentil Chips Kupakega kweMakwapa

na Bold Brands

Mutengi: Bold Brands

Mukundi weMubairo weBronzi we A' Design Award muChikwata chePakejingi

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Mukundi weMubairo Akasimbiswa

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Shanyira Saiti Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

Mavara

Dhizaini

Nezvekwa OHO Lentil Chips Kupakega kweMakwapa

OHO Lentil Chips ndiyo dhizaini yekupakega yechinyimo chinobva mune lentil (nyemba). Bhegi rinoyera 190 x 250 x 50 mm uye rakadhindwa pane polypropylene nemaflexography, riine varnish inonzwika sepepa. Background yekraft pepa inotsiva mavara anopenya anowanzoshandiswa mune chikamu chezvekudya zvinyimo, ichipa chimiro chechisikigo. Zvinhu zvinofananidzirwa zvinowedzera hunhu hunosetsa, ipapo runonaka nekurudziro yezvinovu zvinoratidzwa nemifananidzo yemafoto akakwirira. Kusanganiswa uku kunoita kuti chigadzirwa chizivikanwe zviri nyore uye chinozviratidza sesarudzo yekudya inobatsira hutano zvakanyanya.

Kuzivikanwa

Nezve Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne OHO Lentil Chips Kupakega kweMakwapa, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. OHO Lentil Chips Kupakega kweMakwapa inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. OHO Lentil Chips Kupakega kweMakwapa inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Main idea of this packaging design is presenting a product as healthier and yet funky alternative to an ordinary snack. Kraft paper background stands out from the crowds of bright and intense colour snack packagings and gives it a touch of natural feel. Illustrated graphic elements gives it more life and connection with a customer and in contrast with that flavouring is communicated through high quality photo images. Combination of these three different design elements makes this product distinguishable, attractive to typical customer of such appetisers and gives it perceptible feel of naturalness.
Kukura & Kupakiwa: 190 x 250 x 50 mm snacks bag printed on popypropylene.
Matagi: Chips packaging, Lentil Chips, Chips Packaging Design, Oho Lentil Chips
Tekinoroji Yekugadzira: Flexograhy with paper touch varnish.
Changamire yeDhizaini: It is no secret that snacks category is dominated by vibrant intensive colour packagings. Our task was to create packaging that would communicate healthier choice but with the same taste properties, attracting attention not by the colour intensity but with the playful elements and subtle taste indicating illustrations.
Tsvakurudzo: Determining the target audience and to make appealing product packaging for that specific audience was of supreme importance. As well as understanding what graphic elements helps consumer to recognize this product as a helthier snacking option at the same time considering what graphic components are easthetically pleasing and provoke a buying decision in the first place.
Chikurudziro: OHO - Lentil chips, healthier snack alternative introduced to lithuanian market by one of the historic local snacks producers. Its a symbol of more natural and healthy snacking. That gave an aspiration to create smooth pastel colour packaging with craft paper texture elements. It was decided to make it playful and attractive to a younger audiences because it is the main target audience of this particular brand.
Nguva yePurojekiti: This project started in January 2020 February and finished 2020 May.
Mafambiro eBasa: Product is packed in standard bag. It was certainly dictated by consumer habits and convenience. As a matter of fact manufacturer was limited by by packing hardware as well. Task was to create graphical impact rather than select unusual packaging medium.
Nhengo dzeTimu: Creative Director: Motiejus Gaigalas
Head Of Design: Vytenis Petrusevicius
Graphic Design: Sandra Ramoskaite, Vytenis Petrusevicius
Zvikwereti zveMifananidzo: Visuals: Sandra Ramoskaite