Pepsi Culture Rondedzero yeMagaba eZvinwiwa eShoma Yakagadzirwa naDennis Furniss

Dhizaini Pepsi Culture Rondedzero yeMagaba eZvinwiwa eShoma Yakagadzirwa naDennis Furniss ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2021 Mubairo weGoridhe we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

GoridhePakejingi· 2021

Pepsi Culture Rondedzero yeMagaba eZvinwiwa eShoma Yakagadzirwa

na Dennis Furniss

Mutengi: Pepsi

Mukundi weMubairo weGoridhe we A' Design Award muChikwata chePakejingi

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Dhizaini

Nezvekwa Pepsi Culture Rondedzero yeMagaba eZvinwiwa eShoma Yakagadzirwa

Pepsi Culture irondedzero yemagaba mashoma akagadzirwa yakagadzirirwa chiratidzo chezvinwiwa zvinotapira muMexico. Rondedzero iyi ine magaba matanhatu anounganidzwa, uye gaba rimwe nerimwe rinomiririra guta rimwe reMexico. Nyaya dzemunharaunda, tsika nemagariro pamwe nezvinoreva unyanzvi hwehunyanzvi zvinoshandurwa kuita mifananidzo inobatanidza zviratidzo zvetsika dzakare nemaitiro emazuva ano ekugadzira. Gaba rimwe nerimwe rakagadzirwa nealuminium, rinotakura maawunzi gumi nemaviri uye rinopedziswa nekudhindwa kweoffset kwepamusoro-soro. Magaba anotengeswa rimwe nerimwe uye pamwe chete anoumba rondedzero inoratidza kusiyana kwematunhu.

Kuzivikanwa

Nezve Mubairo weGoridhe we A' Design Award

Mubairo weGoridhe we A' Design Award wakahwinwa ne Pepsi Culture Rondedzero yeMagaba eZvinwiwa eShoma Yakagadzirwa, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini ekutanga, anoshamisa uye akanakisa. Vakunda veGoridhe mabasa ane zvitsva zvakawanda, ane chiratidzo uye anopenya, anoratidza njere, uchenjeri nehunyanzvi hwevagadziri vawo. Pepsi Culture Rondedzero yeMagaba eZvinwiwa eShoma Yakagadzirwa inotarisirwa kuva chigadzirwa chinorumbidzwa kwazvo, chinoita mafambiro matsva uye chakakura, chinopa kukosha kusati kwamboonekwa. Dhizaini iyi yakahwina Mubairo weGoridhe we A' Design Award basa rinoshamisa, rinoremekedzwa, rinobatsira zvikuru uye rinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Pepsi Culture Rondedzero yeMagaba eZvinwiwa eShoma Yakagadzirwa inomutsa manzwiro akasimba ekuda, inomutsa mwoyo, inokurudzira kugadzira uye inotikwezva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Celebrating the diversity of Latin America is the mantra for the Pepsi Culture can series. Through the limited-edition series PepsiCo created a unique design system that celebrates the rich and vibrant culture of six unique Mexican cities. Celebrating the uniqueness of the people and the individuality of each cities ancient traditions. Leveraging a contemporary design edge the approach aligns to the brands core value of celebrating diversity.
Kukura & Kupakiwa: 12 Oz Cans, sold individually as a series.
Matagi: Packaging Design, Pepsi Culture Series, Pepsi, Mexico, Latin America
Tekinoroji Yekugadzira: High definition offset printing on alluminum
Changamire yeDhizaini: This initiative was very an intuitive design program that relied heavily on understanding the culture of each city. To learn and gain insights we worked diligently to understand and translate the meaningful cultural associations and the arts that thrive within each individual city. A detailed process which took 6 months to complete. This was supported by a light qualitative process to access the design approach. In the end, we recognised that cultural-art has widespread appeal and launched with the confidence of knowing we had a well designed can series.
Tsvakurudzo: This is an ongoing program globally for the Pepsi brand, however, this is the first time we've explored hyperlocality as the theme for Design. It was a huge success with incredible results. Not only in sales volume, but also in building brand awareness and earned media. Across all social platforms we watched millions of people share posts of the series itself and millions of reposts in terms of the content we had also developed.
Chikurudziro: These six collectible limited-edition cans tell authentic stories from the six cities they represent in Mexico. Collectively creating a series they are inspired by local stories and traditions that make that particular region unique. Through storytelling and local art references, Pepsi brought the uniqueness of six Mexican cities together.
Nguva yePurojekiti: The initiative started in the fall of 2020 in Mexico with a nationwide distribution. Sales sky-rocketed which led to additional production in order to meet meet demand.
Mafambiro eBasa: Not applicable
Mapetenzi: Not applicable
Nhengo dzeTimu: PepsiCo Design Latin America
Zvikwereti zveMifananidzo: All work is wholly owned by Pepsico, inclusive of; brand trademarks, visuals and graphics, intellectual property.