Bel Gusto Primary Function: Kupakeja kwePasta by Olga Takhtarova

Bel Gusto Primary Function: Kupakeja kwePasta by Olga Takhtarova is a highly esteemed winner of the very prestigious 2021 Mubairo weSirivha we A' Design Award in Dhizaini yePakejingi Competition Category.

SirivhaPakejingi· 2021

Bel Gusto Primary Function: Kupakeja kwePasta

by Olga Takhtarova

Client: Sot F&d

Mubairo weSirivha we A' Design Award Winner in Pakejingi Category

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Colors

The Design

About Bel Gusto Primary Function: Kupakeja kwePasta

Book Text: Bel Gusto ipakeja rakagadzirwa kumhando yepasta itsva inogadzirwa kubva kugorosi rakaoma. Pakeja iyi yakagadzirwa senge parcel yeposvo inotumirwa kubva kuItaly. Zvitambi zvechitupa, zvisimbiso zveposvo, mifananidzo yakadhirowewa nemaoko yenzvimbo dzenhoroondo dzeItaly uye kutevedzera kwepepa rekraft zvinoshandiswa. Fafitera rekutarisa rinobvumira mutengi kuti aone pasta iri mukati mebhokisi asati atenga. Miromwe ine mavara ane saturation nekupenya kwakafanana inoparadzanisa maumbirwo akasiyana epasta mumhando iyi. Mapakeji anodhindwa pafirimu rePET nevhanishi yakasarudzwa.

The Recognition

About the Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Bel Gusto Primary Function: Kupakeja kwePasta, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Bel Gusto Primary Function: Kupakeja kwePasta inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Bel Gusto Primary Function: Kupakeja kwePasta chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Bel Gusto is a Ukrainian brand that produces fresh pasta from the best types of grains of durum wheat grown in southern Italy. The pasta trade line includes: Penne, Conchiglie, Fellini, Fusilli, Makaroni. Spaghetti, Cavatappi. To strengthen the position of Bel Gusto in the market, the designer carried out a rebranding, which brought the TM in line with the current market requirements.
Dimensions & Packaging: Penne, Conchiglie, Fusilli, Spaghetti, Cavatappi - packing size 380 x 250 mm
Fellini, Makaroni - packing size 380 x 230 mm
Tags: packaging, pasta, Italy, food
Production Technology: PET film. Сolor CMYK, PANTONE. Selective varnish
Design Challenge: Thus, thanks to the rebranding, the product, which has long been familiar to the consumer, acquired a new, attractive, exciting package and stood out favorably among other brands.
Research: The primary color was an imitation of natural material, namely kraft paper - this is the primary trend of recent times. It emphasized the similarity of the packaging with a postal parcel and created the image of a natural, healthy product.
Color stripes carefully selected by the designer are responsible for the differentiation of the products in the line. To maintain consistency, we used colors of the same saturation and brightness.
We capitalized the typeface part of the design to add value to the brand, and the calligraphic font added premium value.
Inspiration: The idea for the rebranding of Bel Gusto was to create a package design in a postal parcel sent from Italy. Most people associate postage with distant countries, travel, and souvenirs. The design included the following elements typical for postal items: postage stamps, stamps, hand-drawn illustrations, and kraft paper imitation.
Project Duration: Ukraine, Kyiv, the project began in
September 2019 and ended in May 2020
Operation Flow: To introduce the product, create a particular brand image, and give it integrity - the designer used a plot illustration - hand-drawn historical places in Italy.
Traditional packaging hides the box's contents, but many buyers want to know what the product looks like on the inside. Therefore, the designer used a viewing window in the package, so the buyer can see the box's contents and be confident in its quality.