Souldar Cracker Basic Basa: Kupakita Zvekudya Zvidiki naYeqin Chen

Dhizaini Souldar Cracker Basic Basa: Kupakita Zvekudya Zvidiki naYeqin Chen ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2022 Mubairo weBronzi we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

BronziPakejingi· 2022

Souldar Cracker Basic Basa: Kupakita Zvekudya Zvidiki

na Yeqin Chen

Mutengi: Dali Foods Group

Mukundi weMubairo weBronzi we A' Design Award muChikwata chePakejingi

10,595

Mukundi weMubairo Akasimbiswa

Simbisa Mamiriro eMubairo we#126515

Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

Mavara

Dhizaini

Nezvekwa Souldar Cracker Basic Basa: Kupakita Zvekudya Zvidiki

Rugwaro rweBhuku: Souldar Cracker idhizaini yepakiti yezvekudya zvinonzi soda cracker zvine kuravira kwechokoreti. Chigadzirwa ichi chinoiswa pakati pemufananidzo wese unoonekwa. Kudivi rekuruboshwe, rongedzo yakajeka inoisa ma cracker pazviyero zvakasiyana kuti zvionekwe sepane nzvimbo yakawanda mune duku nzvimbo iripo. Muto wechokoreti unodonha uchibva kumusoro kwepakiti sekunge mvura, uchishandura chiitiko chakamira kuita chinofamba. Ruvara rwebrown ndirwo runoshandiswa senguva huru kuratidza kuravira. Bhokisi rekunze rakagadzirwa nebhodhi reivhori, uye zvimwe zvinhu zvakasarudzwa zvinodhindwa negoridhe. Cracker imwe neimwe inosungirwa yakasiyana mukati mebhokisi.

Kuzivikanwa

Nezve Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Souldar Cracker Basic Basa: Kupakita Zvekudya Zvidiki, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Souldar Cracker Basic Basa: Kupakita Zvekudya Zvidiki inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Souldar Cracker Basic Basa: Kupakita Zvekudya Zvidiki inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: The product as the core of the visual. On the left side, the concise and clear layout and allocation of products far or near, in limited space, create a vision to expand space. Top-down rain fall chocolate sauce realized the scene from static to dynamic. Packaging integral colour collocation chose brown as the main color to represent product flavor and characteristics with visual perception. Concise design and colour combination, clearly conveys the product information and the transmission of feeling.
Kukura & Kupakiwa: Size: 210(L)*150(W)*50(H) mm
Matagi: Chocolates, soda cracker, snacks, Packaging Design, Branding
Tekinoroji Yekugadzira: Use Ivory board for packaging materials, and use gold stamping to print the selected elements.
Changamire yeDhizaini: When consumers pass the aisle, the time for the products to be seen is only for 0.2 seconds. Our challenge is how to induce the appetite of consumers at maximum in this brief moment, at the same time clearly convey the information product properties, characteristics and flavor, etc.to consumers.
Tsvakurudzo: Through the investigation of consumers, they want to know more about the product from the packaging, so as to help them judge whether the product meets the demand. Most of the time, consumers see abstract design graphics, which doesn't help them make purchase decisions. They can only decide to buy by the brand size. We collect the opinions of consumers, select the most mentioned opinions from them, and find the solutions.
Chikurudziro: In addition to protection products, food packaging is shouldering the mission of transferring product information to consumers, cause their appetite sense. In reality, we need through the visual, taste, smell, and other sensory perception and experience to finish building feeling, causing appetite. But the packing can only visual rendering. So in the design, we need to use visual to evoke the imagination from other sensory experiences.
Nguva yePurojekiti: The project started in May 2020 and completed on July 2020, Shantou.
Mafambiro eBasa: The shape of the outer cartons facilitate storage and transportation. Products placed in a box in the form of independent packaging, to ensure that after consumers open the box, flavor and taste of products will not be affected by external factors, and being convenient for consumers to carry while going out.
Mapetenzi: Copyrights belong to Dali Foods Group, 2020.
Nhengo dzeTimu: Designer: Yeqin Chen, Font Designer: Pengfei Jiang, Photographer: Shukun Yang
Zvikwereti zveMifananidzo: Yeqin Chen