Zhen Hao E Chirongwa Chekupakita Chikafu Chembwa naYuchen Han

Dhizaini Zhen Hao E Chirongwa Chekupakita Chikafu Chembwa naYuchen Han ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2022 Mubairo weSimbi we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

SimbiPakejingi· 2022

Zhen Hao E Chirongwa Chekupakita Chikafu Chembwa

na Yuchen Han

Mutengi: Ningbo Xuanmengzhi Trading Company Ltd.

Mukundi weMubairo weSimbi we A' Design Award muChikwata chePakejingi

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Mavara

Dhizaini

Nezvekwa Zhen Hao E Chirongwa Chekupakita Chikafu Chembwa

Zhen Hao E chirongwa chekupakita chikafu chembwa nezvinyoreso zvembwa. Dhizaini iyi inosimuka pautano hwechinyakare hweChina nekuratidza imbwa sevamambo vekare vezera zvakasiyana-siyana. MuChina, vane imbwa vanowanzo tsanangurwa sevakuru vanoshandira zvipfuwo zvavo, uye pfungwa iyi ndiyo inoumba mifananidzo yezvipikirwa. Vatambi vembwa vekakatuni vanoratidza boka reukuru, vachiparadzanisa imbwa duku pane dzapakati nedzikuru. Mavara akasiyana-siyana anoparadzanisa chikafu chembwa kubva pazvinyoreso, izvo zvinoita kuti chirongwa chinzwisiswe zviri nyore. Mapepa akadzoreredzwa, mapepa ane makwenzi (corrugated paper) uye masaga ealuminium foil ndizvo zvinoshandiswa.

Kuzivikanwa

Nezve Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Zhen Hao E Chirongwa Chekupakita Chikafu Chembwa, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Zhen Hao E Chirongwa Chekupakita Chikafu Chembwa inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Zhen Hao E Chirongwa Chekupakita Chikafu Chembwa inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: In China, usually call dog owners Chan shi guan, which Chan shi means shoveling dog excrement and Guan indicates the officials who serve the kings. This analogy inspires us to personify the dogs into the ancient emperors of different ages, and built the brand Zhen hao e. The Zhen in the brand means an emperor and the Hao e means hungriness. Zhen hao e is vivid because it distinguishes the sizes of dogs by caricaturing the dogs, and use various color to differentiate dog food and snacks to make the product packaging more intuitive.
Kukura & Kupakiwa: 28.5*21cm
20*30cm
20*36cm
23*40cm
Matagi: Dog food, Oriental style, Package Design, Cartoon Dog
Tekinoroji Yekugadzira: Recycled paper, corrugated paper, aluminium foil bag.
Changamire yeDhizaini: Nowadays, people always claim that their dogs are acutally the masters at home because of meticulous treatment to the dogs. Therefore, the hardest part from designing process is to find a way to let the package design instantly resonate with potential consumers while 'Zhen hao e' also want to include Chinese cultural features.
Tsvakurudzo: The type of research we applied is basic research, we assumed that to cleaning up dog excrement correlates with government officals at ancient times. Our research objective is to verify if the correlation exists. We communicated with Chinese elders about the ancient stories regarding dog excrement shoveling officials. The result from the conversations indicates the possible existance of the correlation. Nowadays, the name of dog excrement shoveling official has already been kinda popular online as we anticipate.
Chikurudziro: This is a series of packaging designs with Chinese cultural characteristics regarding dog food and snacks. In China, the dog owners are always compared to 'Excrement Shovelling Officials', which means serving the kings. It inspired designer to compare the dogs to Chinese ancient emperors in order to reflect the wonderful relationship between the owners and their dogs. Through the personification and cartoonishment of the dog, classified the packaging and related visual images by turning the dogs into emperors of different ages along with the creative combination between Chinese culture and functional categories.
Nguva yePurojekiti: The project started in Hangzhou, China and Dalian China from November 2018 to April 2019.
Mafambiro eBasa: Compared with other similar brands, 'Zhen hao e' is vivid and interesting because it distinguishes medium/large dogs from small ones by caricaturing the dogs. Furthermore, designer use various color to differentiate dog food and dog snacks in order to make the product packaging more intuitive, resonating with consumers.