Dhizaini XinJiHao 10 Tii Packaging naEvan Chen ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2022 Mubairo weGoridhe we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

GoridhePakejingi· 2022

XinJiHao 10 Tii Packaging

na Evan Chen

Mutengi: Bama Tea Co., Ltd

Mukundi weMubairo weGoridhe we A' Design Award muChikwata chePakejingi

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Nezvekwa XinJiHao 10 Tii Packaging

Mukati mekutora keke yetii yemakore gumi yakachengetwa mudura remukati rakaomarara, vatengi vanovhura bhokisi retii kubva pamuchinjiko wegoridhe, sekunge vari kuvhura zera regoridhe remakore gumi. Mamiriro egomo ari mubhokisi rekunze uye chivezwa chemakomo matatu-mativi matatu muhari yemukati inomiririra gomo iro tii yakapfuura nariri mukufambisa uye gomo rakabereka tii zvichiteerana, kugadzira iyo yekare Pu & # 039;er. tii mudziyo une ndangariro yakasarudzika.

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Nezve Mubairo weGoridhe we A' Design Award

Mubairo weGoridhe we A' Design Award wakahwinwa ne XinJiHao 10 Tii Packaging, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini ekutanga, anoshamisa uye akanakisa. Vakunda veGoridhe mabasa ane zvitsva zvakawanda, ane chiratidzo uye anopenya, anoratidza njere, uchenjeri nehunyanzvi hwevagadziri vawo. XinJiHao 10 Tii Packaging inotarisirwa kuva chigadzirwa chinorumbidzwa kwazvo, chinoita mafambiro matsva uye chakakura, chinopa kukosha kusati kwamboonekwa. Dhizaini iyi yakahwina Mubairo weGoridhe we A' Design Award basa rinoshamisa, rinoremekedzwa, rinobatsira zvikuru uye rinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. XinJiHao 10 Tii Packaging inomutsa manzwiro akasimba ekuda, inomutsa mwoyo, inokurudzira kugadzira uye inotikwezva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: The origin of Pu'er tea is located in Yunnan-Guizhou Plateau, which made the transportation very difficult due to the barrier of high mountains. Historically, transportation of Pu'er tea has long relied on the caravan to cross the mountains. In order to load more goods, tea will be pressed into round tea cakes, and then loaded into the tea barrel made of bamboo shoots shell, thus forming a unique ring bulge shape of traditional package of Pu'er tea.
Kukura & Kupakiwa: 3000mm*3000mm*3000mm
Matagi: logo，packaging，illustrations，graphics
Tekinoroji Yekugadzira: Historically, transportation of Pu'er tea has long relied on the caravan to cross the mountains. In order to load more goods, tea will be pressed into round tea cakes, and then loaded into the tea barrel made of bamboo shoots shell, thus forming a unique ring bulge shape of traditional package of Pu'er tea. We introduce this unique shape into the design of tea canister, and at the same time, we also integrate the rolling mountain image of Yunnan Province into the design, symbolizing the mountains that breeds those tea.
Changamire yeDhizaini: How to combine the quality of "Black Gold Decade" with visual expression.
Tsvakurudzo: This is a product of Pu'er tea from Yunnan Province, China. Pu'er tea has a long history. As early as 3000 years ago in the early Zhou Dynasty, Pu groups, the ancestors of Yunnan Province, had already recorded offering tea to King Wu of Zhou Dynasty. The origin of Pu'er tea is located in Yunnan-Guizhou Plateau, which made the transportation very difficult due to the barrier of high mountains.
Chikurudziro: Pu'er tea has the characteristics of becoming more fragrant as it ages. Pu'er tea stored for a long time has a more unique flavor, so it has higher tasting value. This product selects an aged Pu'er which has been stored for ten years. We selected The Chinese character "ten" from the movable type printing block, one of the Four Great Inventions of ancient China, and combined the product’s most important concept ten with the main picture of outer packaging and the opening mode of packaging.
Nguva yePurojekiti: The project was launched in Suzhou in March 2021.
Mafambiro eBasa: The packaging uses The Chinese character "ten" to skillfully divide the picture into four modules. The upper module turns left and right respectively from the middle line, revealing the golden inner box loaded with abstract mountain sculpture. In the process of taking out the ten-year-old tea cake stored in the internal dry warehouse, consumers open the tea box from the golden cross line, as if opening the golden age of ten years.
Mapetenzi: BamaTea
Nhengo dzeTimu: WenChao Wang
JinFei Yang
BaoHui Qiu
ShengXing Tang
Evan Chen
Ziming Guo
Lei Huang
Guojin Chen
Zvikwereti zveMifananidzo: BamaTea