Tralock Chinongedzo Chekiya by Bakhtiyar Baimurzayev

Tralock Chinongedzo Chekiya by Bakhtiyar Baimurzayev is a highly esteemed winner of the very prestigious 2022 Mubairo weBronzi we A' Design Award in Dhizaini yePakejingi Competition Category.

BronziPakejingi· 2022

Tralock Chinongedzo Chekiya

by Bakhtiyar Baimurzayev

Client: Bakhtiyar Baimurzayev

Mubairo weBronzi we A' Design Award Winner in Pakejingi Category

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Colors

The Design

About Tralock Chinongedzo Chekiya

Tralock ipaketi yakagadzirirwa kiyi yesutikesi yekufamba. Bhokisi rakagadzirwa sechimiro chesutikesi diki, izvo zvinobatanidza paketi zvakananga kune chinangwa chechigadzirwa. Zita rinosanganisira mazwi ekufamba (travelling) nekiyi (lock), uye tsamba o mulogo yakagadzirwa sechimiro chemuromo wekiyi. Chimiro chine zvinhu zviviri. Chikamu chemupurasitiki (blister core) chinobata kiyi nemakiyi panzvimbo yazvo, uye chikamu chekabhodhi chinotakura mufananidzo wakadhindwa. Nzira yekuchekesa (diecut) inobvumira mutengi kuona chigadzirwa chiri mukati. Mavara anopenya anoratidza dingindira rekufamba uye anobatsira paketi kuti isiyane nedzimwe.

The Recognition

About the Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Tralock Chinongedzo Chekiya, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Tralock Chinongedzo Chekiya inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Tralock Chinongedzo Chekiya inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Tralock is a travel suitcase lock.
The packaging was created starting with the name and ending with the design of the packaging itself. It was created to stand out from the standard locks that do not have much design and to attract the attention of the buyers. The name is a mix of travelling and lock. The design itself is directly related to its purpose, it is made in the form of a suitcase.
Dimensions & Packaging: Width 100 mm x Depth 25 mm x Height 143 mm
Tags: packaging design, box, professional, travelling, lock
Production Technology: The box is made of two layers, the first is blister core to fix the lock and the keys inside, and the second one is a cardboard to show the design itself.
Design Challenge: The main challenge was to combine the design idea of the "suitcase" with the product, while keeping the simplicity of packaging assemblance.
Research: The market research was carried out to create brand concept that would stand out among the competitors and draw attention of the potential buyers. Together with this, iconographic elements were created and thought out to represent the travelling theme.
Inspiration: The task was to do something extraordinary with a packaging that manufacturers do not usually design.
The main idea is simple. Traveling is something that brings emotions, moments and bright colors to people's lives. The execution of the design in these colors conveys this idea in a full way. All elements are thought in a travelling style, and the letter "o" in the logo in a form of lock hole.
Project Duration: Duration: September-December, 2020
Location: Kazakhstan
Operation Flow: The box as a whole is a simple and straightforward travel element. The inner part of the blister fixes the product itself, the lock and the key, while the whole structure is made in the way that the consumer can see the product through the diecut. The blister layer is glued to the cardboard layer and when collecting the box, the consumer gets the feeling that he is holding a small suitcase in his hands.
Patents: Copyrights belong to Bakhtiyar Baimurzayev
Team Members: Bakhtiyar Baimurzayev
Image Credits: All images Credits to Bakhtiyar Baimurzayev