The Heaven Lost Kupakiningwa kweKendulo by Chan Yiu Chung

The Heaven Lost Kupakiningwa kweKendulo by Chan Yiu Chung is a highly esteemed winner of the very prestigious 2022 Mubairo weSimbi we A' Design Award in Dhizaini yePakejingi Competition Category.

SimbiPakejingi· 2022

The Heaven Lost Kupakiningwa kweKendulo

by Chan Yiu Chung

Client: Tai Tung Jewellry Box Mfy.Ltd

Mubairo weSimbi we A' Design Award Winner in Pakejingi Category

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Verified Award Winner

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Colors

The Design

About The Heaven Lost Kupakiningwa kweKendulo

Heaven Lost ibhokisi rekupakiningwa rakagadzirirwa kendulo ine kunhuhwirira kunonaka. Musoro wemifananidzo unobva mungano dzeEurope uye unoratidza vamwari vachitsvaga chinhu chakarasika kudenga. Mifananidzo yakadhirowa nemaoko inoenderera mumativi ese ebhokisi, ichipa chimiro chekare uye ichikoka vatengi kuti vatendeuse bhokisi. Kudhinda kwezvitema nezvichena kunochengetedza rugadziriro rwakachena. Chimiro ndechebhokisi rakareruka repamusoro nepasi rine upamhi hwe83 mm, udzamu hwe83 mm neurefu hwe102 mm. Bhokisi rakagadzirwa nebepa re240gsm Munken Lynx, iri bepa risina kufukidzwa uye rinogona kuchengetedzwa, riine ruvara rwakachena rwechisikigo.

The Recognition

About the Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne The Heaven Lost Kupakiningwa kweKendulo, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. The Heaven Lost Kupakiningwa kweKendulo inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, The Heaven Lost Kupakiningwa kweKendulo inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The graphic design of this box is in a hand drawn style, it gives the design an aged look that suits the European mythology theme more. The graphic is continuous on all sides of the box, making the packaging more intriguing to the costumers. The box is in black and white to keep the design clean and sacred.
Dimensions & Packaging: Width 83 mm x Depth 83 mm x Height 102 mm
Tags: Packaging, Branding, Candle, Pattern, Hong Kong, Communication Design, Tai Tung
Production Technology: This design is a simple top and bottom box. The packaging uses 240gsm Munken Lynx, it is a sustainable material. It is our company’s social responsibility to utilize environmental-friendly materials. This variety of paper is in a natural white shade, and it has an uncoated smooth-but-not-too-smooth surface to give it a true natural paper feel. The material of choice is perfect for this ancient theme design.
Design Challenge: The most challenging part of this design is to create a visual that simulates looking down on earth from heaven on a box. Also, as I am a designer from Hong Kong, I am not familiar with European art style. Finding a lot of reference artwork helped me overcome these challenges.
Research: This design is a collaboration with a local candle brand. From their research, the target customers of this brand is between young adults to middle aged individuals. Most of the customers are cultured intellectuals who have a love in literature. Over 70% of the interviewees are willing to pay a higher price for a candle that has refreshing and stress relief property. Our high end and crisp design is based on the above research results.
Inspiration: As a company with 50 years of history and high quality products, Tai Tung is well-loved by European customers. Our designs are able to cater to European culture, and this design is inspired by European mythology. It is one of the first things that comes to people’s minds when talking about European culture. The design of this box depicts the gods looking for something lost from heaven and fallen to the mortal world. I put my imagination of heaven onto the design.
Project Duration: The project started in May 2021 in Hong Kong and finished in June 2021 in Hong Kong
Operation Flow: The product inside does not need a colorful packaging to attract customers, as its scent is already enough for customers to smell it through the box.
Patents: Copyrights belong to Tai Tung Gift Packaging Co. Ltd, 2021
Team Members: Designer: Yiu Chung CHAN
Image Credits: Copyrights belong to Tai Tung Gift Packaging Co. Ltd, 2021