Qinjianguo Mafambisirwo Epaki Yeupfu Hweyam by Dongcheng

Qinjianguo Mafambisirwo Epaki Yeupfu Hweyam by Dongcheng is a highly esteemed winner of the very prestigious 2022 Mubairo weBronzi we A' Design Award in Dhizaini yePakejingi Competition Category.

BronziPakejingi· 2022

Qinjianguo Mafambisirwo Epaki Yeupfu Hweyam

by Dongcheng

Client: Qinjianguo

Mubairo weBronzi we A' Design Award Winner in Pakejingi Category

9,600

Verified Award Winner

Verify Award Status for #128478

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Qinjianguo Mafambisirwo Epaki Yeupfu Hweyam

Qinjianguo idhizaini yepaki yeupfu hwe yam yesimbi tsvimbo. Chigadzirwa chinotevera nguva yekurima yemakore gumi, umo ivhu rinozorora uye mumwe mwaka bedzi weyam unorimwa mukati memakore gumi. Yam inomera muvhu rakadaro inonyongana nezvinovaka muviri zvakawanda, uye nyama yacho inogadzirwa ikangoita upfu chaiwo. Bhokisi rine muyero we120 ne120 ne150 milimita. Mifananidzo inoumba chiratidzo chinoonekwa cheruzhinji rwegumi, chakavakwa neshiri dzemhepo mumwaka wechirimo, majuru munguva yezhizha, mabasa ekurima mumwaka wematsutso, mimidzi (cedars) munguva yechando, uye varimi vachitema mavhu. Mifananidzo iyi inoratidza mwaka yegumi remakore.

The Recognition

About the Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Qinjianguo Mafambisirwo Epaki Yeupfu Hweyam, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Qinjianguo Mafambisirwo Epaki Yeupfu Hweyam inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Qinjianguo Mafambisirwo Epaki Yeupfu Hweyam inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Iron stick yam is a perfect example of Eastern food nourishment culture. In China, many yams are planted for a season every year. The quality of yams declines, compromising the nutritional value of the yams. We built this product of “Ten-year Planting Cycle Yam Powder”. It takes a decade to cultivate the land, and only one season of yam is grown every ten years. Yam farmed in such fertile and robust land to absorb rich nutrients. The iron stick yam pulp is directly made into powder.
Dimensions & Packaging: 120mm x 120mm x 150mm
Tags: Creative Yam powder packaging design
Design Challenge: How to use the design to embody the cultivation of yams in this 10 years of waiting and persevering, how farmers constantly improve the soil quality, persevering for 10 years, what has the land gained? What did yams gain? What can consumers get from yams?
Research: We will wait 10 years, 10 years of effort, with visual performance, let the consumer perception. Many consumers have been shocked by the idea of a quarter of yams after 10 years of hard work, and the products have been selling well.
Inspiration: On the current market, most yams are planted for a season every year. 10, represents the planting cycle of the land is ten years. In this cycle, no crops are farmed on the land. The yams grown on this land ten years later are extremely nourishing. We take elements from swallows in springs, cicadas in summers, busy farming in falls, cedars in winters, and plowing farmers, turned into a visual symbol of "10" to show the season change in the decade, and depict them on the delicate box.
Project Duration: The project was launched in Zhengzhou in April 2020, completed in Zhengzhou in July 2020.
Team Members: Designer : BIN LIU
Designer :JONNY WANG
Illustrator：JIE WU
Image Credits: Designer : BIN LIU
Designer :JONNY WANG
Illustrator：JIE WU