Strong Tiger Basic Function: Kapu weDoro by Tiger Pan

Strong Tiger Basic Function: Kapu weDoro by Tiger Pan is a highly esteemed winner of the very prestigious 2022 Mubairo weBronzi we A' Design Award in Dhizaini yePakejingi Competition Category.

BronziPakejingi· 2022

Strong Tiger Basic Function: Kapu weDoro

by Tiger Pan

Client: Beijing Shunxin Agriculture Holding Co., Ltd.

Mubairo weBronzi we A' Design Award Winner in Pakejingi Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Strong Tiger Basic Function: Kapu weDoro

Rondedzero: Strong Tiger idhizaini yekapu inoshanyisa (limited edition) yechinyorwa cheChinese baijiu. Dhizaini iyi inoratidza Gore reGwaraguwara (Tiger) muChinese Zodiac. Musoro wegwaraguwara wakadhirowa nenzira isiri yechokwadi (abstract), uchitorwa pfungwa kubva kunguwani yesamurai yemazuva eWarring States kuJapan. Mitsetse yakati twasu uye yakatwasuka inoumba muviri webhodhoro uye inoratidza unhu hwekusimba nekusagadzikana. Bhodhoro rakagadzirwa negirazi, izvo zvinowedzera kupenya nekuoma kwepamusoro uye zvinoparadzanisa chigadzirwa ichi kubva kumabhodhoro anoitwa nedhaka (ceramic). Ruvara rwunopenya uye rongedzero rakajeka rwemashoko zvinobatsira vatengi kuziva chigadzirwa kubva kure.

The Recognition

About the Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Strong Tiger Basic Function: Kapu weDoro, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Strong Tiger Basic Function: Kapu weDoro inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Strong Tiger Basic Function: Kapu weDoro inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Chinese have lots of love for the Zodiac. NiuLanShan is one of China's leading liquor brands. The year 2022 is represented by a Tiger in the Chinese Zodiac, an especially important year, hence, a Year of the Tiger limited edition is launched after Niulanshan - Year of the Ox.
Dimensions & Packaging: Width 71.5mm x depth 92.5mm x height 393mm
Tags: Chinese Baijiu, Calligraphy, Bottle, High End, Tiger Pan
Production Technology: The glass material will differentiate the Chinese Baijiu from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. The strict control of color printing and number results in a good display of product's quality.
Design Challenge: The tiger head representing the century-old Erguotou ought to be a spitting image of a samurai returning from war. Using similarities between the helmet and the tiger head, we adapted it into an abstract design.
Research: The Chinese have lots of love for the Zodiac. NiuLanShan is one of China's leading liquor brands. The year 2022 is represented by a Tiger in the Chinese Zodiac, an especially important year, hence, a Year of the Tiger limited edition is launched after Niulanshan - Year of the Ox. Using similarities between the helmet and the tiger head, we adapted it into an abstract design.
Inspiration: Inspired by the Takeda Shingen samurai helmet during the Warring States Period in Japan, the tiger head representing the century-old Erguotou ought to be a spitting image of a samurai returning from war. Using similarities between the helmet and the tiger head, we adapted it into an abstract design. The sharp straight line of the body conveys a tough carcass and the uncompromising spirit of a tiger; an unyielding attitude held by NiuLanShan.
Project Duration: The project lasts 2 months, designed in Shenzhen and produced in Beijing.
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Team Members: Creative Director: Tiger Pan
Graphic Design: Xuedan Xia
Graphic Design: Zhiyi Jiang
Image Editing: Kelin Tan
Image Editing: Chao Ma
Technical Direction: Zhangkun Xie
Image Credits: Image #No 1: Photographer Kelin Tan
Image #No 2: Photographer Kelin Tan
Image #No 3: Photographer Kelin Tan
Image #No 4: Photographer Kelin Tan
Image #No 5: Photographer Kelin Tan