Unique Me Chirongwa Chikuru: Kupakiwa kweMazambiringa by Agilis Design Graphic Design

Unique Me Chirongwa Chikuru: Kupakiwa kweMazambiringa by Agilis Design Graphic Design is a highly esteemed winner of the very prestigious 2022 Mubairo weBronzi we A' Design Award in Dhizaini yePakejingi Competition Category.

BronziPakejingi· 2022

Unique Me Chirongwa Chikuru: Kupakiwa kweMazambiringa

by Agilis Design Graphic Design

Mubairo weBronzi we A' Design Award Winner in Pakejingi Category

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Colors

The Design

About Unique Me Chirongwa Chikuru: Kupakiwa kweMazambiringa

Rondedzero yeBhuku: Unique Me ndeye pepa carton packaging yakagadzirirwa mazambiringa matsva. Dhizaini iyi yakavakirwa pamurangariro wekuti hapana vanhu vaviri munyika vakafanana pakutarisika, pfungwa, hunhu kana pakuita zvinhu. Mifananidzo yakadhirowedzwa nemaoko inopa mazambiringa zviso zviri nyore, zvichiita kuti michero iyi iratidzwe seboka revanhu vakasiyana-siyana. Mavara matsva anofadza pamwe ne dizaini yakachena zvinotsigira musoro wenyaya iyi. Musika wemichero mitsva muChina une makwikwi akakura uye wakajairira kushandisa mifananidzo yakajairika ye michero kana zvinoenerana nemapurazi. Unique Me inoda kumira yakasiyana neimwe uye kuvaka hukama hwemanzwiro pakati pevatengi.

The Recognition

About the Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Unique Me Chirongwa Chikuru: Kupakiwa kweMazambiringa, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Unique Me Chirongwa Chikuru: Kupakiwa kweMazambiringa inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Unique Me Chirongwa Chikuru: Kupakiwa kweMazambiringa inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: We built up an emotional connection with the customer through the use of the hand-drawn emoji-like grape illustrations, fresh color palettes, and pure layout.
Tags: Grapes, Fruit, Design, Creative, Packaging, Illustration, China, Shenzhen
Production Technology: Paper Carton
Design Challenge: Though the fresh fruit market is highly competitive in China, is full of packaging with some plain photos and illustrations picturing the fruit or farm landscape. So we need to think of a way to stand out from these.
Inspiration: We can not find two same people in the world, the looks, thoughts, characters, gestures, making them different from each other. For showcasing the uniqueness and specialness, we came up with an idea to think of the grapes as people through the use of hand-drawn emoji-like illustrations.
Project Duration: The project started in April 2020 and finished in May 2010 in Shenzhen, China, and was on sale in the Chinese market in Jun 2010.
Operation Flow: We can not find two same people in the world, the looks, thoughts, characters, gestures, making them different from each other.
For showcasing the uniqueness and specialness of this kind of grapes and built up an emotional connection with customers, we came up with an idea to think of the fruit as people through the use of hand-drawn emoji-like illustrations.
Team Members: Designer: Yanxing Lai
Designer: Shixian Qiu
3D Rendering: Kai Chen
Creative Director: VJ Pan
Image Credits: Photo Credit: Guibin Ji