BeeHacchee Kupakita kweTart by Shingo Furusho

BeeHacchee Kupakita kweTart by Shingo Furusho is a highly esteemed winner of the very prestigious 2022 Mubairo weSimbi we A' Design Award in Dhizaini yePakejingi Competition Category.

SimbiPakejingi· 2022

BeeHacchee Kupakita kweTart

by Shingo Furusho

Client: Kiyomasa Seika Co.

Mubairo weSimbi we A' Design Award Winner in Pakejingi Category

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Verified Award Winner

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Colors

The Design

About BeeHacchee Kupakita kweTart

BeeHacchee idhizaini yekupakita chikafu che honey cheese tart. Bhokisi rakaumbwa nemativi matanhatu uye rinoyeuchidza chikadzi cheuchi, richipa chimiro chinooneka pfungwa yeuchi. Pakiji iyi yakagadzirwa nebepa rimwe chete rekadhibhodhi uye ine upamhi hunosvika 224 mm, udziki hunosvika 195 mm nekukwirira kunosvika 44 mm. Bepa reKraft rinopa maonero akasununguka uye anogamuchirika, apo muganhu wechena unenge yero wakadhindwa pamusoro pacho unowedzera kusiyana kwemavara. Kudhinda ruvara rwe yero pabepa reKraft kwakaoma, nekuti ruvara runonyura mukati mebepa, saka mumwe mubatsiri ane unyanzvi hwepamusoro mukudhinda akashandiswa kuti chinangwa chacho chizadziswe.

The Recognition

About the Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne BeeHacchee Kupakita kweTart, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. BeeHacchee Kupakita kweTart inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, BeeHacchee Kupakita kweTart inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Package design for Honey Cheese Tart. Yellow printing was applied to kraft paper, which is generally considered difficult to color. Since the concept of the cheese tart is honey, we designed a hexagonal cardboard box that represents a beehive.
Dimensions & Packaging: Cardboard package / Width 224mm x Depth 195mm x Height 44mm
Tags: Package, cardboard, kraft paper, hexagon, sweets, cake
Production Technology: The main features and difficulties of this package were the hexagonal design and the yellow coloration on kraft paper. The hexagonal shape worked well because I was able to use pizza boxes as a reference, but for the color, printing companies generally dislike yellow color on kraft paper because the color sinks into the paper. However, we were able to find a printing company with a high level of technology, and this design was realized.
Design Challenge: In general, printing companies do not like to manufacture difficult This time, "yellow printing on cardboard" also tends to be avoided because the color often sinks and does not come out as desired. However, with the cooperation of our highly skilled paper container manufacturing partner, we were able to complete the package just as we had imagined.
Research: In order to get the target audience to purchase the product from among the countless sweets available, it had to meet the requirements of being impactful, casual, and photogenic. So we paid attention to the shape, color scheme and design of the package, and it became more widely known.
Inspiration: Since this is a casual product, I designed and packaged it in kraft paper, which is used for cardboard. Since the concept of the product is honey, I designed it in a hexagonal shape to resemble a beehive, with a yellow border for impact.
Project Duration: A project commissioned and produced by Kiyomasa Seika Co. in 2021.
Operation Flow: This package is made of a single piece of cardboard.
Patents: Copyrights belong to Shingo Furusho.
Team Members: Paper container manufacturing:KURAOKA PACKAGING SERVICE
Image Credits: Image #1: Photographer Katsuhiro Hirata, Variations, 2021.
Image #2: Photographer Hidenori Kino, Variations, 2021.
Image #3: Photographer Katsuhiro Hirata, Variations, 2021.
Image #4: Photographer Katsuhiro Hirata, Variations, 2021.
Image #5: Photographer Hidenori Kino, Variations, 2021.