Kind Tea is a Charitable Project Basikitiro reTii naViktoriia Korytina

Dhizaini Kind Tea is a Charitable Project Basikitiro reTii naViktoriia Korytina ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2022 Mubairo weSimbi we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

SimbiPakejingi· 2022

Kind Tea is a Charitable Project Basikitiro reTii

na Viktoriia Korytina

Mukundi weMubairo weSimbi we A' Design Award muChikwata chePakejingi

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Mukundi weMubairo Akasimbiswa

Simbisa Mamiriro eMubairo we#131733

Shanyira Saiti Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

Mavara

Dhizaini

Nezvekwa Kind Tea is a Charitable Project Basikitiro reTii

Kind Tea ndiwo dhizaini yebasikitiro rehuwandu hwemiti yetii yechisikigo inotengeswa nechinangwa chekubatsira. Tii iyi inogadzirwa nevakomana vaviri vane chirwere cheDuchenne muscular dystrophy, uye mari inowanikwa pakutengesa inoshandiswa kubatsira kurapwa kwavo. Basikitiro rinoratidza mufananidzo une mavara akasiyana-siyana anoratidza mufaro wehudiki. Zvinonhuwira zvitatu zvinosiyaniswa nemavara matatu akasiyana, zvichiita kuti mhando imwe neimwe ive nyore kuzivikanwa. Kunhuwira kumwe nekumwe kunewo mhando yechando. Basikitiro rinoumbwa sekachigunwe kane 50 gramu, riine rebheji rine masentimita 100 ne180 pakureba. Kugadzirwa nekuronga kwakachengetedzwa kuri nyore uye kusingadhuri, nokuti vakomana ndivo vanozvigadzirira mabasikitiro avo pachavo.

Kuzivikanwa

Nezve Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Kind Tea is a Charitable Project Basikitiro reTii, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Kind Tea is a Charitable Project Basikitiro reTii inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Kind Tea is a Charitable Project Basikitiro reTii inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Inspired by these brave little entrepreneurs, we created a colorful package with a cute character. It symbolizes the whole joyful and carelessness of childhood. There are three flavors of the tea, which correspond to three colors. And each taste has a winter version of the packaging.
Kukura & Kupakiwa: Format: Sachet with label

50 g

100 mm x 180 mm
Matagi: charity, children, childhood, hero, little, Duchenne Muscular Dystrophy, kind, genetic.
Tekinoroji Yekugadzira: In our work, we paid attention to create the simplest and the most economical way of producing and collecting packages. Because we understood that the guys would have to do it on their own.
Changamire yeDhizaini: The most difficult proccess was an analysis of project`s audience. It was needed to develop the proper visual concept that would be understandable to the audience of the project. Also, the visual solution has to reflect the main idea (the tea was made by sick children) and has not to be pessimistic in the same time.
Tsvakurudzo: Our life is a vivid adventure in which each part is so exciting! Every day we discover the world, learn new things, meet interesting people, fall in love, laugh, do stupid things, travel, eat and enjoy every moment.

But unfortunately, some of us can never understand all the sweets of life. They live only childhood. They are boys with an incurable disease, that is Duchenne Muscular Dystrophy. This genetic disorder destroys young muscles, and children with this diagnosis hardly reach even adulthood. It spreads mainly among boys and is congenital. That is why it is so important to fill their lives with beauty, hapiness and other positive emotions.

We started this project for two friends whose names are Misha and Max. The boys are from Kharkive, Ukraine and they also experience the fight against the desease. However Duchenne muscular dystrophy does not frighten them at all. Together they went into business. Now boys produce tasty natural tea to raise money for their rehabilitation and help their parents.

Inspired by these brave little entrepreneurs, we created a colorful package with a cute character. It symbolizes the whole joyful and carelessness of childhood. There are three flavors of the tea, which correspond to three colors. And each taste has a winter version of the packaging.
Chikurudziro: To bring awareness and understanding to Duchenne Muscular Dystrophy, Wishnia Design created Kind Tea for two boys fighting the disease. The packaging design reflects the carefree attitude of the boys, and each flavor is represented through a different joyful color palette. Despite the brand fighting for a heavy topic, using imagery that young boys can relate to and have fun with is inspiring. It showcases their tough dispositions in an understated manner.
Nguva yePurojekiti: We joined the project in January 2021 and the guys still work for now
Mafambiro eBasa: But our work does not end only with the development of packaging design. We decided to help Misha and Max with sales as well. Therefore, we communicate with coffee houses, dental offices, medical centers, local stores, beauty centres etc. in order to asked them to put the Kind Tea for sale. Because the more people realize the problem, the faster ways will be found to solve it. You should notice that even now, this terrible disease cannot be cured.

The Kind Tea is a charitable project in support of all patients with Duchenne muscular dystrophy. This fundraising is for two boys from Ukraine. Let’s do more good deeds together and take care of the younger generation. After all, they are our future!
Mapetenzi: No information
Nhengo dzeTimu: Vita Korytina
Alena Beseda
Oleksandra Dontsova.
Zvikwereti zveMifananidzo: This project was made by our in-house team of Wishnia agency.