Voila Cool Stuff Ice Cream Packaging naKamal Rizk - Bold Branding

Dhizaini Voila Cool Stuff Ice Cream Packaging naKamal Rizk - Bold Branding ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2022 Mubairo weSimbi we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

SimbiPakejingi· 2022

Voila Cool Stuff Ice Cream Packaging

na Kamal Rizk - Bold Branding

Mutengi: Voila Dessert Shop

Mukundi weMubairo weSimbi we A' Design Award muChikwata chePakejingi

22,155

Mukundi weMubairo Akasimbiswa

Simbisa Mamiriro eMubairo we#131926

Shanyira Saiti Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

Mavara

Dhizaini

Nezvekwa Voila Cool Stuff Ice Cream Packaging

Iyi nhevedzano yemapakeji e9 ice cream madhizaini, akabatana pasi pechiratidzo chimwe chete, umo mugadziri anogadziridza kuratidzwa kweaizi cream. Akagadzira dingindira idzva kuburikidza naro raanofungidzira zvakasiyana zvinonaka muchimiro chemichero yekufananidzira uye nekita mapatani, yepakutanga typography, uye zvakare yakakodzera mavara matsva anosimbisa magadzirirwo ezvinhu. Dhizaini inongodzoreredza pfungwa yekuravira kuburikidza nerurimi icon yakashandiswa mune ese uye inomutsa imwe nzira yekuinzwa.

Kuzivikanwa

Nezve Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Voila Cool Stuff Ice Cream Packaging, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Voila Cool Stuff Ice Cream Packaging inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Voila Cool Stuff Ice Cream Packaging inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: This ice cream packaging design uses the illustration language to beautifully translates the flavor in a new unique and fresh design as well as communicate the brand image and the high product’s quality standards.

Each label has a differentiating color combination that is relatable to the flavor, with a bold readable title in the middle, and each label includes 4 main icons, which are the flavor pattern, the tasting tongue, the flavor typo, and the exciting optical illusion icon.
Kukura & Kupakiwa: Various Tapered Paper Ice Cream Containers
Matagi: branding, packaging, packaging, illustration, typography, icecream, identity
Tekinoroji Yekugadzira: Ice cream is meant to be licked, and enjoyed with all the taste buds in the tongue. Each group of flavors has a unique impact to our taste buds, thus we grouped the flavours by their taste effect into 4 main categories

Spade, the loved classics like chocolate
Spark, the spark of the fresh taste like fruity flavors
Electric bolt, the clash of flavors that creates unforgettable experiences like yogurt berry or salted caramel
Flower, represents all the nutty rich flavors that elevates ice cream taste
Changamire yeDhizaini: working on this cool project was very exciting for our team in Bold Branding; and to create a design language that works with 9 different flavors - so far and ready for expansion - was a challenge that we enjoyed creating and executing!
Tsvakurudzo: Our research was qualitative to find out what do the audience expect to see in a new ice cream packaging; and how they like and understand the new visuals; and whether it would affect their buying choice

We surveyed random existing customers from the shop;

It was described as; appealing, nostalgic, iconic, colorful, modern, and cool!

Some results indicated difficulties in interpreting some icons; which led to design modifications so that it would be more clear, easy, and more memorable
Chikurudziro: The main inspiration for this design was the flavors’ shapes along with the joyful nostalgic ice cream experience, converted to soft colors and modern lines, neat patterns, fun elements & typography.

The design come together to embrace the cool flavors with a hint of the nostalgic familiar feelings without having to include a direct icon or photo of the flavor.
Nguva yePurojekiti: The project started May 2021 in Cairo, Egypt and finished in September 2021 in Cairo Egypt
Mafambiro eBasa: We fashioned a unique initials typo for each flavor.. connecting it with the relatable color palette, the distinctive geometric flavor pattern, and the fun optical illusion elements that expresses the different feelings you get while enjoying ice cream; clients will be able to easily differentiate each flavor on the shelve and quickly grab their favorite bucket!
The packaging is made of plastic lined paperboard which is a more environmental friendly packaging option than 100% plastic containers
Nhengo dzeTimu: Kamal Rizk - Designer
Sarah El Kasaby - Project Manager