Tsingtao Beer Primary Function: Bhokisi Rechipo Rehwahwa naTsingtao Brewery Culture Media Co., Ltd.

Dhizaini Tsingtao Beer Primary Function: Bhokisi Rechipo Rehwahwa naTsingtao Brewery Culture Media Co., Ltd. ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2022 Mubairo weSirivha we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

SirivhaPakejingi· 2022

Tsingtao Beer Primary Function: Bhokisi Rechipo Rehwahwa

na Tsingtao Brewery Culture Media Co., Ltd.

Mutengi: Tsingtao Brewery Culture Media Co.,Ltd.

Mukundi weMubairo weSirivha we A' Design Award muChikwata chePakejingi

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Nezvekwa Tsingtao Beer Primary Function: Bhokisi Rechipo Rehwahwa

Tsingtao Beer ipakeji yebhokisi rechipo rakagadzirirwa kupemberera makore zana nemakumi maviri (120) kubva pakatanga chinyorwa ichi. Dhizaini iyi inobata mabhodhoro matatu emakare ehwahwa hwePilsner uye yakavakirwa pane zvivakwa zvakasiyana zveQingdao. Mufananidzo unosanganisa nzvimbo dzemuno neteko yechinyorwa, uchiratidza hukama huri pakati pechinyorwa neteko yenharaunda. Kesi yekunze inovhurika kumativi ese, kufamba kwakafemerwa nekutumbuka kwehopu, imwe yezvinhu zvinogadzirisa hwahwa. Hwahwa hunoonekwa kana bhokisi rechipo rikavhurwa. Pepa rakakosha rakashandiswa, uye kugadzira kunosanganisira kudhinda kweUV, hot stamping uye embossing.

Kuzivikanwa

Nezve Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Tsingtao Beer Primary Function: Bhokisi Rechipo Rehwahwa, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Tsingtao Beer Primary Function: Bhokisi Rechipo Rehwahwa inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Tsingtao Beer Primary Function: Bhokisi Rechipo Rehwahwa chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: The Tsingtao Beer packaging is designed for the 120th anniversary of its inception. It contains a gift box based on the distinctive architectures of Qingdao and three vintage Pilsner beers. The basic elements of the illustration include landmark and brand culture, which demonstrate the integration of brand and regional cultures.
Kukura & Kupakiwa: Width 276mm x Depth 90mm x Height 286mm
Matagi: Tsingtao Beer, Gift Box, 120th anniversary, Pilsner Beer, Regional Cultures
Tekinoroji Yekugadzira: Paper used to meet the requirements of environmental protection of specialty paper, production process: UV printing, hot stamping, embossing.
Changamire yeDhizaini: The challenge of designing this product lies in finding a universally accepted cultural icon in Qingdao, which is also closely related to Tsingtao Beer. Target audience and consumption mode are the second challenge the packaging design has encountered. For that matter, the product has selected iconic symbols and colors of illustration during the process of brewing, thus showcasing the theme of anniversary.
Tsvakurudzo: It is true that every city has its own exclusive pace and culture. There are no counterparts in China like Qingdao who, apart from regarding beer as both a food and a cultural icon, has merged beer into the lifestyle. The inclusive humanism of Qingdao is poured in every can of beer, which, along with the fragrance of beer, is spread to China and beyond.
Chikurudziro: The illustration, inspired by the cultural icons of Tsingtao Beer and distinctive regional elements of Qingdao, is designed based on historical documents and local traditional architectures, which is now a postcard for inviting users to Qingdao as an ideal destination.
Nguva yePurojekiti: This project was started in January 2021 in Qingdao, and was finished in April 2022.
Mafambiro eBasa: The outer case is a gift box that can be unfolded to both sides. This is inspired by the blossom of hops, one of the ingredients, thus building a close relationship with the product. When opened, three vintage Pilsner beers is in sight.
Nhengo dzeTimu: Art Direction: Junhai Zhu
Art direction: Chuyue Wu
Graphic Design: Xiaolong Yang
Graphic Design: Chengcheng Liu