Qiong Niang Baijiu Kurongedza by Evan Chen, Lei Zhang and Tian Dong

Qiong Niang Baijiu Kurongedza by Evan Chen, Lei Zhang and Tian Dong is a highly esteemed winner of the very prestigious 2022 Mubairo weBronzi we A' Design Award in Dhizaini yePakejingi Competition Category.

BronziPakejingi· 2022

Qiong Niang Baijiu Kurongedza

by Evan Chen, Lei Zhang and Tian Dong

Client: Lascaux Design Institute Inc.

Mubairo weBronzi we A' Design Award Winner in Pakejingi Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Qiong Niang Baijiu Kurongedza

Vakabatanidza iyo Bell uye Drum Tower, inomiririra zvakanyanya Qionglai, uye mepu yeQionglai mumufananidzo mukuru wekurongedza nekudhirowa seabstract graphics. Makomo makuru eQionglai akarera vanhu netsika dzeQionglai uye imotokari yakakosha yeQionglai. Mukugadzira kwavo bhodhoro label dhizaini, iwo abstract magiraidhi anodzokororwa pamusoro pepepa rakatetepa rakakosha, nechiedza kusefa mukati mebhodhoro uye indasitiri yewaini kugadzira mufananidzo weQionglai's emunharaunda Tiantai Makomo, ayo kana akaiswa pamusoro anowedzera kuhuremu hwayo.

The Recognition

About the Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Qiong Niang Baijiu Kurongedza, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Qiong Niang Baijiu Kurongedza inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Qiong Niang Baijiu Kurongedza inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Qiong wine, a National Geographical Indication product of China. The local mountain, water and climate conditions, situated at the eastern foot of the Hengduan Mountains, have created a cliff valley microclimate - the air is warm and humid with little flow, which is conducive to the reproduction of winemaking micro-organisms, and the local glacial meltwater, rich in potassium and strontium, is a raw material for winemaking, this wine is soft and mellow, sweet and refreshing.
Dimensions & Packaging: The size is 210mm*80mm*80mm。
Tags: logo,packaging,illustrations,graphics,aggs,Lascaux Design,baijiu
Production Technology: The abstract graphic representation of Qionglai's layered mountains is repeatedly overlaid using thin special paper, with light filtering through the bottle and the wine industry to create the image of Qionglai's local Tiantai Mountains, and the overlap also adds to its cultural weight.
Design Challenge: Thickness considerations for layers of paper are complex and they need to address the issue of print and whether the paper thickness is translucent.
Research: The mountains of Qionglai have nurtured the people and culture of Qionglai, and are carriers of Qionglai. The Qionglai Bell and Drum Tower, the Hulan Pagoda and the map of Qionglai are abstractly drawn and incorporated into the main image of the packaging. The victory of the mountains is as much about the mountains as it is about the water.
Inspiration: The mountains are as much about the water as they are about the mountains; the mountains in Qionglai nurture the people and culture of Qionglai, and are an carrier of Qionglai. The abstract graphics are repeatedly overlapped using thin special paper, and the light shines through the bottle and the wine industry, creating the image of Qionglai's local Tiantai Mountains, and the overlap adds to its cultural weight.
Project Duration: This project is being completed in Suzhou and is due to be completed in October 2021.
Operation Flow: When the consumer touches the bottle, the layers of the label have a special texture and feel of texture.
Team Members: LeiZhang
EvanChen
TianDong
ZimingGuo
SuhengYao
FanZhang
MinFang
ZhaohuiYang