Shengming Shijia Primary Function: Bhokisi Rechipo cheTea by Hangzhou Xianlin Tea Co., Ltd.

Shengming Shijia Primary Function: Bhokisi Rechipo cheTea by Hangzhou Xianlin Tea Co., Ltd. is a highly esteemed winner of the very prestigious 2022 Mubairo weSirivha we A' Design Award in Dhizaini yePakejingi Competition Category.

SirivhaPakejingi· 2022

Shengming Shijia Primary Function: Bhokisi Rechipo cheTea

by Hangzhou Xianlin Tea Co., Ltd.

Client: Hangzhou Xianlin Tea Co., Ltd.

Mubairo weSirivha we A' Design Award Winner in Pakejingi Category

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Verified Award Winner

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Colors

The Design

About Shengming Shijia Primary Function: Bhokisi Rechipo cheTea

Shengming Shijia ibhokisi rechipo cheti rinoratidza zvionekwa zvenzvimbo zvakabatana netsika dzeti. Bhokisi rekunze rinoratidzazve maonero anozivikanwa seThree Pools Mirroring the Moon, rakagadzirwa nepepa richishandisa maitiro ekudhinda nekusaina. Ruvara rukuru inki bhuruu, iyo inoyeuchidza usiku. Zvikamu zviviri zvine mbuli pabhokisi rekunze zvinobatana kuti zviumbe mwedzi uzere pasati pavhurwa pakeji. Bhokisi rekunze rinodhonzwa kubva kumativi maviri, richiratidza zvidhindo zvemwedzi wakatenderera zvakarongeka zvakanaka mukati mebhokisi remukati. Dhizaini iyi inobatanidza maonero ane mukurumbira enzvimbo nemamiriro akadzikama ekuravira ti.

The Recognition

About the Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Shengming Shijia Primary Function: Bhokisi Rechipo cheTea, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Shengming Shijia Primary Function: Bhokisi Rechipo cheTea inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Shengming Shijia Primary Function: Bhokisi Rechipo cheTea chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With tea-related local scenery represented, the tea packaging communicates the product information to users. It highlights the landmark building and reproduces the sight Three Pools Mirroring the Moon. The design of the inner box originates from the moon evoking the atmosphere of serenity&permanency and the memory of tea-tasting.
Production Technology: It adopts paper materials and printing&stamping techniques to reproduce the sight on the outer box. The main color, ink blue exactly echoes the night. The round film prints on the inner box evoke associations with the full moon for users.
Design Challenge: How to combine the visual elements and the operation, reproduce the local sight, associate it with our product and appeal to young consumers are what the difficulties of design lie at.
Research: A cultural document Records of the West Lake complied in the Qing dynasty depicted Three Pools Mirroring the Moon in such words: When the Mid-Autumn Festival approaches, the moonlight passes through three stone pagodas and casts itself on the West Lake. The candle light in the pagodas, the moonlight and the glistening lake reflect each other bewildering visitors by their real face. Therefore, it was entitled the supreme fairyland in the West Lake.
Inspiration: In order to emphasize the local features of the product, it selects one of the most prominent local sights Three Pools Mirroring the Moon as the main design pattern. Besides, in order to reproduce the atmosphere of serenity, our designer consulted abundant historical documents and relevant photographs at the very beginning.
Project Duration: In August, 2020, the project was completed in Hangzhou City, Zhejiang Province, China and went on sale at the online platform of the brand.
Operation Flow: There are two hollowed halves on the outer box merging together to naturally form the full moon before unwrapping the packaging. Users can draw the outer box from two sides leaving the scene that instead of the previous hollowed halves of the moon, the neatly-arrayed full moons on the inner box gradually appear into sight.

Read the Press Release