Wuliang Image Primary Function: Kupakeja Kwedoro naLuo Heng

Dhizaini Wuliang Image Primary Function: Kupakeja Kwedoro naLuo Heng ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2022 Mubairo weSirivha we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

SirivhaPakejingi· 2022

Wuliang Image Primary Function: Kupakeja Kwedoro

na Luo Heng

Mutengi: Laboratory and Hopeful

Mukundi weMubairo weSirivha we A' Design Award muChikwata chePakejingi

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Mukundi weMubairo Akasimbiswa

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Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

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Dhizaini

Nezvekwa Wuliang Image Primary Function: Kupakeja Kwedoro

Wuliang Image ipakeji rekupakeja doro rakagadzirirwa brand yeChinese Baijiu. Chimiro chebhodhoro chakatorwa pamwedzi webhodhoro reMing Dynasty, uye muviri wakatenderera unoratidza mwedzi wakazara pamwe nepfungwa yekusanganazve. Mitsetse yakakombamira nemitsetse yemasaisai emvura zvinoputira bhodhoro senge sirika. Muviri wegirazi wakaparurwa nejecha uye une logo yerose gold yakasimudzwa, nepo musoro webhodhoro uchishandisa maitiro emhando isingapenyi yekunamira simbi. Bhokisi rakagadzirwa neasekuriliki yendarama isingapenyi ine simbi yakasimudzwa nekudhinda kunopisa. Chimiro chepasi chinoonekera chinotsigira kubata kwakatsiga uye kwakasununguka.

Kuzivikanwa

Nezve Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Wuliang Image Primary Function: Kupakeja Kwedoro, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Wuliang Image Primary Function: Kupakeja Kwedoro inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Wuliang Image Primary Function: Kupakeja Kwedoro chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: The design of Wuliang Image adopts abstract and artistic elements to make the visual experience full of imagination, uses modern methods to convey the essence and connotation of Chinese traditional culture and show the unique charm of oriental culture. Wuliang Image perfectly integrates the historical weight of Chinese Baijiu with modern fashion elements, which matches the brand slogan of “Wuliang Quality, Oriental Image”.
Kukura & Kupakiwa: The bottle is wrapped by water wave stripes just like the water wave is embracing the bottle body, the translucent grinding texture brings a special visual pleasure and upgrade the tactile experience for stable and comfort grip.
Matagi: Liquor packaging, Chinese traditional culture, oriental culture, container design, ethnic culture, modern design
Tekinoroji Yekugadzira: The bottle body is made of glass with sandblasting process and embossed with rose gold logo; the top of the bottle uses matte metal electroplating process; the box body is made of frosted gold acrylic with relief metal and hot stamping process.
Changamire yeDhizaini: This packaging integrates the brand culture of Wuliangye, modern culture and oriental culture. Through the unique letter design of "Wuliang" and "Image" and the red frosted bottle cap, it inherits the brand's culture well. At the same time, it uses the elements such as "curve lines" and "waves" and multiple processes including engraving, embossing, hot stamping, electroplating, etc. to combinate the essence of oriental culture and modern culture better.
Tsvakurudzo: Research type: liquor packaging design;
Research goal: to give Wuliang Group a new cultural character;
Research direction: integrating oriental culture and modern culture;
Research methods: online data, classic books, fieldwork and interview;
Social influence: Wuliang Image bottle packaging combines classic and fashion. With profound cultural heritage, it shows the confidence of Chinese liquor culture and brand and the image of Chinese Baijiu products in the new era.
Chikurudziro: The design inspiration of the bottle comes from the Ming Dynasty "Moon bottle". The bottle body resembles the full moon conveying the meaning of “reunion". The bottle is decorated with flexible lines conveying the meaning of “the Chinese Baijiu is the burning water,” the bottle is wrapped by water wave stripes that look like the silk, which is full of Chinese traditional culture character.
Nguva yePurojekiti: The project started in September 2021 in Torino and finished.
Mafambiro eBasa: For the bottle design, the imagination (frosted water waves) generated from “Image” embraces “Wuliang”; In other words, the Wuliang Image is the most imaginative, artistic design in Wuliangye, giving Wuliang Group a new cultural character.
Nhengo dzeTimu: Luo Heng
Zvikwereti zveMifananidzo: Luo Heng